Neighborhood Tourism: Where Local Culture Lives

Surveys report travelers desire authentic experiences in off the beaten path communities.

Industry reports reveal that many travelers visiting popular destinations desire a taste for something beyond the usual tourist hot spots; want to spend their travel dollars in ways that give back to local communities, and desire immersive experiences that connect them to the local culture. Top cities offer neighborhoods filled with hidden gems worth discovering — local arts, ethnic cuisine, historic architecture, unique shops and only-found-here treasures. In this story, learn how leading cities such as Vienna have developed ways for travelers to easily experience their culturally rich districts, and how your clients can discover lesser known but equally inspiring attractions they’ll never forget.