| | | | | Nearly Naked Ad Exec Really Wants You to Touch His Gnome in This Spoof Infomercial How to get ahold of Dic Dickerson By Gabriel Beltrone Not every agency leader would be comfortable starring nearly nude in a seedy late-night style infomercial designed to sell the shop's services. But Dic Dickerson, managing director of Toronto-based The Garden, sure seems to be. Witness for yourself as Dickerson finds his true, sultry calling in a 90-second, willfully grainy ad, evoking an '80s-era local...
Read more » | | | | | | | | | | | Ogilvy Restructures Its U.S. Team With 9 New Group Leaders The start of a 'client-centric model' By Katie Richards Ogilvy USA CEO Lou Aversano today named nine key appointments following the agency's earlier announcement from Ogilvy Worldwide Chairman and CEO John Seifert of a global restructuring plan that would kick off in the U.S. "We've taken a client portfolio that we've built through our different capabilities of advertising, customer engagement, PR and media and...
Read more » | | The Man Behind Gatorade’s Ads Will Lead Creative at TBWA\Chiat\Day Los Angeles Renato Fernandez is promoted to chief creative officer By Patrick Coffee The Los Angeles office of TBWA\Chiat\Day has promoted Renato Fernandez to the role of chief creative officer. Fernandez effectively replaces Brent Anderson, who moved over to the network's dedicated Apple agency Media Arts Lab last October. The former executive creative director has led TBWA's U.S. campaigns for Gatorade since 2014, and in 2015 was promoted...
Read more » | | Why America’s Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants The scramble to get millennial diners in the door By Robert Klara Late in 2015, a new restaurant opened in Winter Park, Fla., a northern suburb of Orlando. It's a big room with exposed ductwork, an open kitchen along one wall and a long bar skirting the other. The cooks there cut and smoke all the meats in house, and many of the ingredients are locally sourced....
Read more » | | | | | Under Armour CEO Runs a Full-Page Ad in The Baltimore Sun Addressing Pro-Trump Comments Kevin Plank clarifies the brand's stance on diversity and inclusion By Katie Richards Today Under Armour's CEO Kevin Plank purchased a full-page ad in The Baltimore Sun to address comments he made last week on CNBC. In the interview, when asked about President Donald Trump, Plank called him a "real asset" for American businesses. The comments caused a number of the brand's star endorses, including Misty Copeland and...
Read more » | | Acura Hopes to Expand Its Immersive VR Activation Beyond Its Sundance Debut Experiential marketing effort was a hit at the festival By Kristina Monllos Acura is using immersive technology to pitch consumers on the technological advances of its cars. The company is doing so with an experiential marketing effort, Mood Roads, that it has already tested at the Sundance Film Festival this past January. Now, it's looking at how to roll out the experience at future events. The activation,...
Read more » | | In Its New Ad Campaign, Small-Business Insurer Hiscox Asks if America Has ‘Lost Its Courage’ New campaign celebrates risk taking By Christine Birkner Insurance companies' ad campaigns typically focus on security and avoiding risk, but since 2014, small-business insurer Hiscox has taken a different approach, with a marketing strategy based on embracing risk. It's tagline: "Encourage courage." Hiscox's new campaign, developed with agency of record gyro and debuting with a full-page ad in The Wall Street Journal today,...
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