NBA Commissioner Adam Silver and Fanatics' Michael Rubin Talk Sports Retail

Register now: Just two weeks left to save $200 on our Early Mover Rate! Discount ends July 31.

Two years ago, the NBA partnered with Fanatics to run its New York City flagship store. Earlier this year, the league announced that Fanatics would be the manufacturer and online seller of its NBA replica jerseys, too. The NBA’s choices were prescient: It chose a digital-first company, rather than a traditional retailer with a brick-and-mortar background, to create a new breed of retail experiences and merchandise for fans.

This partnership is one of many ways Fanatics is disrupting the once-sleepy world of sports licensing, the $25 billion global industry of official team merchandise, ranging from hats to jerseys to T-shirts. Fanatics has aggressively expanded its data capabilities to bolster its own e-commerce site and the online shops it powers for the four major sports leagues. It has also brought more manufacturing in-house to allow for the on-demand production capabilities that won it the jersey rights for the NBA, and the NHL, too.

The result is a new type of vertical e-commerce company that is part tech company, part manufacturer, part retailer — with the added bonus of league licensing deals that e-commerce giants like Amazon and Alibaba can’t replicate.

At Code Commerce this fall, Fanatics Executive Chairman Michael Rubin will open up about how the company’s e-commerce roots enabled it to disrupt the licensed-goods industry and build a new and nimble supply chain, capitalizing on tech trends like same-day delivery to meet the needs of professional sport leagues and the modern-day fan.

Rubin will be joined by NBA Commissioner Adam Silver, who will discuss why the league chose Fanatics as the operator of its flagship store and designer of its replica jerseys, how to continue to innovate in the world of licensed goods, and why technology is core to the fan experience.

Silver and Rubin are a part of a powerful commerce lineup that already includes:

During our two-day event, you’ll hear from these and other entrepreneurs and executives who are disrupting the brick-and-mortar model. You’ll have time to network with your smartest peers and get unparalleled insight to bring back to your own company.

You can still save $200 with our First Mover Registration when you register now.

Save $200 >