MRI-Simmons' guide to the new world of TV advertising
Navigating TV Advertising's Data Revolution Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement, and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV advertising's data revolution. In this complimentary ebook , we break down how marketers can: implement a coveted "one-audience" strategy for campaigns distinguish high-quality data from biased, incomplete sources determine which advanced TV strategy is best for your needs ...and more! Click below to access this essential guide. | | | | | If you’d rather not receive this type of email, please opt-out here. MediaPost Communications, PO Box 351, Wilton, CT 06897 |
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