From mushroom stats to milk alternatives and tariff talk, Jessica Rubino and Adrienne Smith unpack media moments still sparking conversation in natural CPG.

Working together, these best friends elevated its product selection, modernized its marketing and survived the COVID-19 pandemic. Then they bought the place. See how they did it.

Earth Day is a great time to highlight natural cleaning products. Take a look at these 10 plant-based cleaners to help shoppers tackle chores safely and affordably.

The Vitamin Shoppe's owner, Franchise Group, filed Chapter 11 bankruptcy in November; new parent company owns G Fuel, World Market. Get the details.

The natural products industry continues its impressive trajectory, riding high on rising consumer interest in preventive health and personalized nutrition and increased accessibility. Learn more in this snapshot.