Navigating Natural
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MAY 01, 2025









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The Natural List – NCN Spring Investor Meeting and the natural products trends with staying power

From health span to protein, Jessica Rubino and Adrienne Smith discuss some of the trends that are taking center stage at the Nutrition Capital Network Spring Investor Meeting.

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NEXTY Award finalist Crafty Counter makes Eggless Salad taste ’wunderful’

Amid egg shortages, NEXTY Award winner WunderEggs returns with Eggless Salad, a vegan, almost allergen-free alternative. See how the brand has grown.

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Dietary supplement sales in gym channel evolve into niche opportunities

The gym channel remains small for supplements, but growth is solid.

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Springtime investment trends shaping natural and organic food systems

From functional fizz to fungi-based proteins, April’s investments hint at where natural food is heading next.

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