Navigating Natural
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APRIL 01, 2025







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The Natural List – Functional bevs controversy, trends with staying power, the truth about date sugar

From the complexities of functional drinks to the evolving world of sweeteners, this episode unpacks the future of innovation in natural products.

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Checkout: Lovey’s Natural Foods and Café serves North Carolina community for 22 years

Marie Montemurro has added a café, fresh bakery goods and homemade mozzarella, falafel and more—all while facing increasing competition. Find out how she and her daughter make it work.

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The Vitamin Shoppe's store-within-a-store concept doesn't address convenience concerns

Each new 'Hometown Store' features a location's local brand, but elaborate displays won't hide the standalone stores' challenges. See Rick Polito's take on the concept.

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March investment roundup: Functional beverages, food tech and more in the spotlight

March saw major deals in the natural and organic products industry, with PepsiCo acquiring Poppi, Celsius buying Alani Nu and more.

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Navigating Natural is New Hope Network's newsletter for the natural and organic CPG industry. On Tuesdays and Thursdays, we bring you vital industry news, product and category trends and more. In Friday's Deep Dive issues, Senior Retail Reporter Douglas Brown offers in-depth insights through his column, "Shelf Life."

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