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National Geographic Showcases ‘Genius,’ Its First Scripted Anthology Series at Its Upfront Event The show centers on the life of Albert Einstein By A.J. Katz As a way of strengthening its bond with both its audience and with the advertiser community at large, National Geographic is moving beyond its famed yellow border and going "further" in 2017. "Further" is part of a total Global rebrand that was set in motion last year with the genre-busting part-scripted/part-docuseries Mars, which has been...
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After Resuscitating VH1, Chris McCarthy Is Ready to Breathe New Life Into MTV The network chief is betting big on live and unscripted shows By Jason Lynch When he first started working at Viacom in 2004, Chris McCarthy harbored what he considered a shameful secret: his educational background. Then a freelance director of marketing for mtvU, MTV's online network for college students, he kept quiet about the fact that he had received his MBA at the University of Pennsylvania's Wharton business school,...
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Crackle Hopes a Customized Streaming Experience for Viewers Is a Big Hit With Advertisers Network will focus on creating programming for a 'point-of-view' By Sami Main With Comedians In Cars Getting Coffee moving to Netflix, streaming network Crackle is determined to continue creating programming based around psychographics rather than demographics for its 18 million monthly viewers. At this morning's upfront presentation, the network rolled out the results of a study that looked at just that. The Sony-owned network did a deep...
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Pop Lands a Keanu Reeves Comedy Series and Syndicated Rights to The Goldbergs In its upfront slate, the network also branches out into scripted drama By Jason Lynch Pop, which targets "modern grown-ups" in their 30s and 40s who are nostalgic for '90s programming and stars, has landed its biggest '90s celebrity yet as part of its new upfront slate--Keanu Reeves. The actor, who starred in '90s hits like Speed, Point Break and The Matrix, and made a comeback with the John Wick...
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TV One’s Ambitious Lineup Includes Expanded News and True Crime Programming Network's fall slate also has more family reality and original movies By A.J. Katz "Television is hard," remarked Rahsan-Rahsan Lindsay at TV One's Upfront presentation in New York this morning. Lindsay, the network's evp of ad sales and marketing, expressed that sentiment after the extensive work that went into unveiling TV One's very ambitious programming lineup for the upcoming season of television. Fulfilling its tagline "Represent," the executives and...
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Scripps Will Launch Spinoffs of HGTV’s Fixer Upper and Flip or Flop at Its Upfront All 6 of its networks saw ratings growth last year By Jason Lynch HGTV is turning two of its most popular shows into franchises: spinning off Fixer Upper with a companion show and expanding its Flip or Flop house-flipping series to five new cities. Scripps Network Interactive is sharing the news with buyers and advertisers during its seven upfront presentations around the country, including this afternoon's event at...
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AMC Networks Is Going to Tout Its Shows This Week, Not Brand Messaging or Data Highlights all 5 of its networks at first combined upfront By Jason Lynch As it prepares for its first combined upfront event on Thursday night, AMC Networks is taking an unconventional approach to connect with buyers this year. The company is going to let the quality of its shows do most of the talking. So, instead of unveiling new brand messaging or network refreshes at New York's Skylight...
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