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National Geographic Assigns Brand Marketing Work to McCann New York After Last Year’s Hit Super Bowl Ad The agency will focus on brand development By Lindsay Rittenhouse National Geographic announced today it has extended its partnership with McCann New York, naming it lead agency for brand marketing as a result of its award-winning Super Bowl 2017 campaign for "Genius," NatGeo's first scripted series about Albert Einstein. McCann will now lead brand development for National Geographic, handling strategy and creative for all of...
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Johnnie Walker’s New Spot Toasts Immigrants and Their Grueling Path Toward Citizenship Latest ad in the 'Keep Walking America' campaign By Lindsay Rittenhouse Can the average U.S.-born citizen name one of the writers of the Federalist Papers? Can he or she remember which territory America purchased from France in 1803? (The answers are at the end.) The latest installment of Johnnie Walker's "Keep Walking America" campaign follows a young immigrant's path to American citizenship. In the ad, "Citizenship,"...
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