NAR sets the record straight on APOA NAR is providing the facts about the nonprofit, nonpartisan American Property Owners Alliance after an article in The New York Times made false assertions. Full Story: REALTOR® Magazine (12/10)
Become a LinkedIn All-Star with LinkedIn for Real Estate Are you missing out on potential clients by ignoring LinkedIn? Many top earners and decision-makers use it to check out professionals like you before making a decision. Our FREE guide will show you how to optimize your LinkedIn profile and turn it into a powerful tool for attracting clients. Download the guide now and start standing out!
Reframing failure as a tool for entrepreneurial growth Fear of failure acts as a psychological barrier for entrepreneurs, distorting reality and leading to poor decision-making and self-sabotage behaviors such as perfectionism, overplanning and avoiding accountability, writes Mark Kane, CEO of Sunwise Capital. This fear is biologically ingrained as a survival mechanism, but in business, it can prevent growth and innovation and lead to a view of failures as catastrophes instead of a learning opportunities. Full Story: Forbes (tiered subscription model) (12/9)
SEO experts on AI Overviews: Insights and future trends Generative AI and AI Overviews have significantly changed search engine optimization, prompting a more holistic approach to digital marketing. Experts like Pedro Dias and Erika Varangouli highlight the significance of deep expertise and brand integration, while Jono Alderson and Mark Williams-Cook discuss user problem-solving and branded search potential. The consensus is that SEO must adapt by focusing on brand building, community engagement and content that addresses user needs. Full Story: Search Engine Journal (12/9)
Powder room makeovers showcase creative designs Two powder rooms in Ohio homes showcase bold design, with Avon Lake's Tara Mercio using a dramatic Ellie Cashman wallpaper and vintage fixtures, and Wendy Berry of W Design creating a nautical and Victorian theme in Mentor-on-the-Lake with a custom wall mural and antique elements. Full Story: Cleveland Magazine online (12/9)
Inside this custom-built $1.2M Florida listing A custom-built home on Innerarity Island in Perdido Key, Fla., is listed for $1.2 million. The 4,228-square-foot home inside a gated community has four bedrooms, four baths, a chef's kitchen and a sunroom. "The custom builder only accepts a handful of builds and the attention to detail is evident in every square inch," says listing agent Cindy Spence of Connell & Company Realty. Full Story: Pensacola News Journal (Fla.) (tiered subscription model) (12/7)
Technology & Innovations
Starting from scratch with a smart-home setup Expert Ben Lovejoy shares his experience of moving to a new home and setting up a new smart-home system, opting for a more customized and flexible system by switching vendors. Lovejoy highlights the challenges and benefits of this approach, including adapting to different home layouts and rethinking smart home needs. Full Story: How-To Geek (12/9)
You can address the growing loneliness epidemic among your workforce (especially those under 35 or working remotely) by sharing what's going on in your lives in one-on-one meetings to get to know your direct reports personally, creating or encouraging participation in employee resource groups and making sure your tech is enhancing interaction, writes Gloria St. Martin-Lowry, the president of HPWP Group. "The workplace is evolving, and so must our approaches to connection and support," St. Martin-Lowry notes. Full Story: SmartBrief/Leadership (12/9)
Land trust preserves affordable units The South Bay Community Land Trust successfully acquired the Virginian Apartments in East San Jose, Calif., for $11 million. This purchase maintains affordable rent for 18 households and marks a significant milestone for the group, which has been working to prevent families from being pushed out of housing. Full Story: San Jose Spotlight (Calif.) (12/9)
Legislation & Regulation
Fed rate cut expectations surge Expectations for Federal Reserve interest rate cuts for December and January have significantly increased, as Morgan Stanley joins the ranks of those predicting further moves. The firm anticipates a quarter-point cut at each meeting, influencing market expectations and trading strategies. "We think investors should position for a higher market-implied probability of a 25bp rate cut at the January 29 FOMC meeting," said strategist Matthew Hornbach. Full Story: BNN Bloomberg (Canada) (12/9)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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