NAR prioritizes a respectful workplace As sexual harassment and discrimination in the workplace reaches a new level of consciousness in society, the National Association of REALTORS® says it is committed to providing a productive and welcoming environment. Here's what that means. Full Story: REALTOR® Magazine (8/10)
Ditch Boring Real Estate Marketing with ChatGPT The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
What's the thinking behind thought leadership? The top reasons for creating thought leadership content are to establish yourself as an industry leader, enhance reputation, boost influence and raise brand awareness, per a report by Bospar and Reputation Leaders. Senior business leaders say poor methodology is the main reason for thought leadership failures, and think big tech companies such as Salesforce and IBM are the best at it. Full Story: MarketingProfs (free registration) (8/8)
Tactics to balancing the privacy, personalization tightrope Data protection and personalization efforts can be achieved simultaneously by brands taking a "privacy-by-design" approach at the onset of projects and by using non-personal and zero-party data and contextual targeting and by participating in anonymized data co-ops, according to Kenneth Theriot, founder of The Riot Agency. "This approach builds trust, ensures compliance and helps you foster meaningful customer relationships." Full Story: Forbes (tiered subscription model) (8/9)
Designers experiment with mixed metal finishes Designers are shifting their views on mixing metals, a practice once considered a design mistake. Balance and maintaining a theme are among recommendations for those who want to try this style. Full Story: Livingetc (8/7)
Proposal to scrutinize cash buyers of real estate The US Treasury Department is expected to soon release a proposal requiring the reporting of the identities of owners of companies that buy US real estate in cash. The goal is to stop money laundering activities by giving names to the Treasury's Financial Crimes Enforcement Network. Full Story: Reuters (8/10)
US banks wrote off $19B in loans in Q2 US banks have reported loan charge-offs of nearly $19 billion for the second quarter, the most in almost three years. Drivers of the charge-offs include rising defaults on commercial real estate debt and on consumer revolving credit. Full Story: Financial Times (8/9)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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