The Listing Presentation Templates & Scripts You Need in 2023 Sellers are anxious about listing in this new market. Make sure you can handle their concerns and ensure you walk away with a signed listing agreement with these must-have listing presentation templates and scripts! Click here to get the new templates & scripts today: Download Now!
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Best Practices in Sales & Marketing
How to handle buyer love letters There are potential risks involved in this common tactic, including fair housing violations. Here are seven tips for tackling love letters with your clients. Full Story: REALTOR® Magazine (2/9)
Marketing mix organizes companies' plans, adviser says Service businesses rely on people, process and physical evidence to make their marketing mix, while companies that sell products utilize product, price, promotion and place, digital marketing adviser Ross Kernez writes. Kernez outlines how to evaluate and establish these elements to organize a marketing plan. Full Story: Newsweek (tiered subscription model) (2/16)
HOW TO GET LISTINGS IN THE UNSTABLE MARKET Most agents try to attract Sellers by offering a free home evaluation or how to sell for top dollar. In this market these offers have little value so you must instead offer something they can't get on their own. The seller's #1 problem in this market is >> FULL STORY
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Real Estate Trends
NAR: 'Home sales are bottoming out' Spring is around the corner, and the signs are pointing to a pick-up in sales on the horizon. Read more from NAR's latest housing report. Full Story: REALTOR® Magazine (2/21)
Rule of thumb on housing spending no longer works An age-old advice to spend no more than 30% of one's income on housing expenses is no longer realistic in today's economy, especially for residents of expensive cities such as New York, according to experts. Allia Mohamed, co-founder and CEO of Openigloo, recommends creating a monthly budget to determine whether you are cost-burdened due to housing and to shape your spending plan to cover housing as well as financial goals. Full Story: CNBC (2/19)
Salute-worthy savings from Lenovo! Up to 75% off tech & more Lenovo's Presidents Day sale brings NAR members monumental savings up to 75% off PLUS 2x MyLenovo Rewards, now through Feb 26th. Sign up for MyLenovo Rewards and get FREE expedited delivery. Shop at www.lenovo.com/NAR or call 1-800-426-7235 for sales help.
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Technology & Innovations
Microsoft prepares ads tied to AI-driven search Microsoft is testing ads in Bing and Edge via artificial intelligence-powered chatbots, and plans to roll out formats tied to AI-generated search results, including paid links and contextual pop-ups. "Microsoft says that Bing chatbot ads will also be bigger and more prominent than regular search ads, which could provide more opportunity to reach users in the discovery phase," writes Social Media Today's Andrew Hutchinson. Full Story: Search Engine Journal (2/17),Social Media Today (2/17),MediaPost Communications (free registration) (2/17)
Zoning laws in New York City suburbs limit housing density and affordability, writes Mara Gay in this opinion piece. "For much of the 20th century, towns surrounding New York City used a stomach-churning mix of racial covenants and restrictive zoning laws to shut out Black Americans and others considered undesirable from thriving suburbs," Gay writes. Full Story: The New York Times (2/21)
Legislation & Regulation
Economy debate expands to include 'no landing' scenario The debate over whether the economy is heading for a hard or soft landing has grown to include another possibility, that of a "no landing" scenario, which Bianco Research President Jim Bianco describes as persistently elevated inflation that continues to drive interest rate increases. However, EY-Parthenon Chief Economist Gregory Daco says such a scenario "does not make any sense," as further rate increases would raise the odds of a hard landing. Full Story: Yahoo (2/18)
Commentary: CFPB defeat in court is a positive step The dismissal of a Consumer Financial Protection Bureau lawsuit alleging that Chicago-based Townstone Financial dissuaded prospective Black applicants from seeking mortgages "represents a significant win for the separation of powers," writes Pacific Legal Foundation attorney Jessica Thompson. "Whether an agency tries to rewrite the law through regulations or litigation, it subverts the rule of law and our Constitution," Thompson writes. Full Story: The Hill (2/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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