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Best Practices in Sales & Marketing
How NAR members make their communities feel like home Denver real estate pro Bob Bell, who was named a 2021 winner of NAR's Good Neighbor Awards, writes in The Denver Gazette about what the industry does for neighborhoods beyond just selling houses. Full Story: The Denver Gazette (9/23)
Use ethics to improve company culture, innovation Leaders can improve company culture and innovation by encouraging team members to speak up about ethical dilemmas and treating workers fairly, says Alison Taylor, a clinical associate professor at New York University's Stern School of Business. "As a leader, the hard part is that you need to foster this without implying that the company is a democracy—that you're going to change course if one group of employees yells loud enough," Taylor notes. Full Story: Strategy+Business (9/30)
Businesses must focus on employee engagement to gain a competitive advantage, writes Konstantinos Apostolopoulos, the founder and CEO of Fresh Biz Solutions, who recommends leaders work to ensure employees feel valued, connected, productive and supported. "Engaging leaders can turn a toxic and disengaged workplace into a thriving environment with higher levels of commitment and performance," Apostolopoulos writes. Full Story: SmartBrief/Leadership (9/30)
Co-op sale price tactic can backfire on boards Co-op boards often reject sales applications they deem too low to protect apartment values. However, this strategy can backfire because it can ruin the co-op's reputation and reduce buyer interest, ultimately lowering apartment values. In Stromberg v. East River Housing Corp., where a co-op board rejected a $540,000 sale and instead insisted on a $600,000 minimum, the court ruled against the board and said its $600,000 price floor was arbitrary and invalid. Full Story: Habitat (9/27)
Technology & Innovations
Brands leverage mixed-reality videos for viral marketing Mixed-reality videos are gaining popularity in digital marketing, combining CGI with real-life footage for viral content. Brands like Maybelline, JD Sports, and L'Oréal use this technique for cost-effectiveness and authenticity; however, risks include alienating viewers and the potential for videos to feel 'off' if not executed well. Full Story: Forbes (tiered subscription model) (9/30)
Fair & Equitable Housing
Collective impact tackles homelessness in Silicon Valley Public-private Silicon Valley partnership Destination: Home has taken on homelessness by uniting diverse stakeholders under a collective-impact model. Since its inception in 2008, the partnership has launched initiatives like a $950 million affordable housing bond and a Homelessness Prevention System. The success of Destination: Home is rooted in power sharing, involving leaders, developers, service providers and individuals with lived experience in collaborative decision-making. Full Story: Stanford Social Innovation Review (9/30)
Legislation & Regulation
Trump, Harris present visions for economy Former President Donald Trump and Vice President Kamala Harris are offering voters contrasting economic visions as they campaign for the presidency. Both candidates' policies are projected to increase the national debt, with Trump's plans potentially raising it to 116% of GDP by 2028, while Harris' plans could raise it to 109%. The impact on GDP and inflation varies, with Trump's policies expected to boost short-term growth but increase prices, while Harris' policies are more conservative. Full Story: Bloomberg (9/30)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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