While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, according to a senior black exec.
| The most senior Black exec at a global ad tech firm is exhausted. In the weeks since George Floyd’s killing triggered a reassessment of the ways in which racism is engrained in society, he's been inundated with requests from white colleagues for advice. While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, said the exec. In the latest edition of our Confessions series, he discusses the stresses of inadvertently becoming his company’s unofficial diversity and inclusion advisor. Read more below. "I’m grateful for having an opportunity to influence how my company becomes more diverse and inclusive, but it sucks that it’s taken such a bad situation to create that interest," said a Black senior ad tech exec. In an interview with Lee Trink, CEO of the $240 million esports collective FaZe Clan, he talks about the group's expansion plans and no tolerance rule on divisive language. For Digiday+ members, in the latest edition of the Digiday+ Talks, EOS CMO Soyoung Kang talked about the brand's relationship with TikTok's influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel. The Telegraph is the latest to work with Infosum on sharing its first-party data directly with advertisers to ways of matching audience without cookies. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Team Epiphany founder Coltrane Curtis to discuss connecting with influencers who truly shape culture. Register here to join us on Friday at 12 p.m. ET. As recent events have decimated brands’ revenue, we want to know which budgeting decisions brands and agencies are making to meet their KPIs and drive critical ROI. Take this survey and share your experience. Sponsored by Sharethrough. | | |
|
howdy! howdy! howdy! howdy! howdy! |
