Friends,
As you may know, in addition to my publishing company (Stansberry Research) I also founded a men's shaving company -- OneBlade.
And... we're about to launch our second product. This is a new razor, called CORE, that incorporates all of the advanced design and manufacturing techniques that we pioneered with our first (GENESIS) razor... but does so using advanced polymers and aluminum, instead of the world's highest quality stainless steel.
These minor changes in materials and production have allowed us to reduce the price of our razor sets by almost 90%.
For the first time, the most advanced razor technology in the world will now be available at a price point (below $50) that will make OneBlade competitive with the world's major consumer brands.
How will they respond? We don't know. But it's going to be very interesting to see what happens next.
But don't take my word for it.
Compare our new CORE razor to any other cartridge shaver or safety razor in the world. When you do, you'll find out why OneBlade has won so many design awards and why our GENESIS razor is widely considered the finest razor ever built.
Please see our new product announcement below and order your CORE razor before we sell out.
Regards,
Porter Stansberry
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Announcing Our Newest Razor Model: OneBlade CORE An Open Letter to Our Customers
When we began development on the OneBlade© Razor, we dove into the project with no predetermined specifications regarding razor type, materials, or cost — we simply gave our design and engineering team one parameter to work from: to build the best razor on Earth, one that could perform like a high-quality straight razor, but be intuitive to use with a minimal learning curve. Our goal was to offer an innovative razor that wet-shaving enthusiasts and cartridge-razor users alike could truly enjoy using... a razor that would ultimately become their ‘go-to’ shaving tool.
With our first razor model, we opted to match the sophistication of our design with the best materials and manufacturing processes available — ultra-high-grade solid stainless steel… metal injection molding technology… physical vapor deposition coating… hand-assembly… hand-polishing… individual serial numbering… and more. The result was our award-winning OneBlade© GENESIS model. But given the cost of the high-grade materials that we were using, in addition to the sophisticated manufacturing process required, that meant that we simply couldn’t retail the razor at a price that was widely accessible.
So, beginning in late 2016, we went back to our design and engineering team to explore the possibility of building an entirely new razor model… one that maintained the core attributes of our original patent-pending design — meaning that there would be absolutely no compromise in overall shaving performance — but incorporated materials and a manufacturing process that would ultimately allow us to offer the razor at a much more accessible price. We are pleased to announce that we were successful in this endeavor with the release of our new OneBlade© CORE razor.
Pictured: Our New, OneBlade CORE Razor
Like GENESIS, OneBlade© CORE maintains our signature, patent-pending design profile — our optimal head design, optimal pivot, quick-load blade system, weighted handle, and compatibility with the Feather FHS-10 single edge blades. But we’ve moved from the use of high-grade solid stainless steel for the primary razor parts to TritanTM, an ultra-durable and BPA-free engineering-grade polymer. Along with this key material change, we’ve made some changes with our manufacturing process compared to GENESIS — in place of metal injection molding, we’re using plastic injection molding. And this model won't be hand-assembled, hand-polished, or have individual serial numbers. And while OneBlade © CORE does come equipped with a razor display stand, this is built using 1.5mm thick anodized aluminum… versus the 316L solid stainless steel used for our GENESIS display stand. In short, we went from the advanced 50-step manufacturing process required to produce our luxury GENESIS razor, to a simple five-step process to build the OneBlade© CORE. At the foundation of OneBlade© is a commitment to restore all the best attributes and experiences of traditional shaving, using innovative design and modern engineering. Shaving is a job. It should be done well… And it should be accomplished and enjoyed while using the very best equipment. Now, regardless of your budget, we have the right tool for you. Learn more about OneBlade CORE and how you can save nearly 40% on a luxury shave set while supplies last, by clicking here.
Sincerely & Best Shaves, Tod Barrett
CEO, OneBlade Inc. |
