Laden...
Hello,
These days, everyone is talking about... platform.
With blogs and self-publishing software, it has never been easier to create a place online from which to share your message.
But if building a platform is so accessible, why aren’t more people doing it? Why aren’t people sharing their art?
Maybe it’s not for a lack of resources. Maybe it’s lack of understanding—how to use the tools they’ve been given. Maybe you can relate.
But first, let’s define our terms.
What Is a Platform? It’s what it sounds like:
A platform is a “stage” that gives you and your message leverage and visibility. It’s how you make your work matter, how you change lives. In the olden days, platforms were easy to identify:
• If you were a musician, it was a record deal.
• If you were an author, it was a book contract.
• If you were an entrepreneur, it was a connection with a venture capitalist.
But nowadays, with blogs and Twitter and instant access to the world with one click of a mouse, it’s harder to tell. Now that anyone can build a platform for free, what’s the point?
Why Build a Platform? There are some misconceptions about the word “platform.” Some dismiss it as ego-driven aspirations spawned by an obsession with celebrity. Certainly, there’s some of that going on in our culture. But that’s not all the word means.
Platform is inevitable. Whatever you want to do in the world, you need influence to make your voice count. Even a homemaker or schoolteacher needs authority to lead. And that has to come from somewhere, right? In the simplest terms, a platform is permission. It’s the right to speak to a group about a certain topic. And there’s nothing necessarily wrong with wanting that. If you have something worth saying, you want people to hear it. A platform amplifies and legitimizes your message. It gives you authority to influence. For example, if you were an opera singer, where you sang your aria would be as significant as how you delivered it. Singing it in a coffee shop versus a packed auditorium would undoubtedly affect the impact. The same is true for your work and message. Any responsible communicator knows the importance of platform. It extends your reach and magnifies your voice. All so you can make the most difference.
GREAT NEWS!!!
Announcing the upcoming 2-Day Platform Building Bootcamp with me, Jeff Goins.
2-Day Platform Building Bootcamp with Jeff Goins
Day 1: April 14th • 1:00 PM Central Time
Day 2: April 21st • 1:00 PM Central Time
Normally reserved for Tribe Writers Premium Members ($997)
If you enroll before April 12th: Only $197
So yes, while people normally pay $997 for a spot at this invitation-only event, we’re opening up the 2-Day Platform Building Bootcamp for only $197, when you sign up before April 12th!
Hope to see you on April 14th!
Jeff
P.S. This opportunity will not come around again. The 2-Day Platform Building Bootcamp is usually reserved for members (only) of our Tribe Writers Premium program. These are individuals who pay $997 (or more) for our best and most hands-on teaching and community. If you wonder how this 2-Day Platform Building Bootcamp might serve you in your quest to build a platform, click here.
Laden...
Laden...
