MVP: Sports Marketing & Fan Engagement

ELI Marketing has built a reputation for delivering world-class live events and fan engagements for sports teams and broadcasting titans. Its dedication to quality and innovation has made ELI Marketing a trusted partner for some of the most prestigious sports leagues and broadcasters including the Dallas Cowboys, College Football Playoff, ESPN, SEC Network, ACC Network and now the Big Ten Conference.

BIG TEN CONFERENCE: A New Chapter of Excellence

In its first year of partnership with the Big Ten Conference, ELI Marketing took on the challenge of capturing the energy and excitement of College Football’s oldest (and largest) conference, which predates the creation of even the NCAA. For this weekend’s Big Ten Championship Game, the company is set to deliver a high-impact series of events for over 50,000 attendees, including the Big Ten Fan Fest presented by Dr Pepper and the Pregame VIP Hospitality presented by TIAA. To elevate the overall conference fan engagement, this year’s Big Ten Fan Fest will include a showcase event on Friday, December 6th - Big Ten Takedown Wrestling Dual: Illinois vs Indiana University.

COLLEGE FOOTBALL PLAYOFF: Celebrating a Decade of Championship Celebrations

ELI Marketing’s partnership with the College Football Playoff (CFP), which has spanned an incredible 11 years, includes a portfolio of multiple high-touch VIP events and ever-growing fan experiences. The company is committed to enhancing each event year after year to ensure that the dedicated fans fully experience the intensity, emotion, and drama of college football’s grandest stage. ELI’s seamless execution has helped establish the CFP as the gold standard in postseason College Football event production.

“It’s very simple why I love working with Fontaine and ELI Marketing: First, they have the ability to extract a beautiful vision from my mind even when the images and ideas presented are a disjointed web of thoughts mired in their infancy. However, once the revelation starts to appear, they begin to elevate that vision and refine a plan with a unique delicate touch that sets their team apart and makes them first in class. Finally, and most importantly, they execute the plan immaculately, every, single, time. That cycle, and, circle of trust, is why I whole heartedly recommend ELI Marketing to anyone who simply wants their event to be better than all the others.”

Ryan Allen Hall - Senior Director of Public Events and Sponsorships, College Football Playoff

ESPN: A 21-Year Partnership

For over 21 years, ELI Marketing has had the privilege of collaborating with ESPN, the worldwide leader in sports broadcasting. This long-standing partnership has spanned a wide range of sports and experiences, from NCAA as well as professional leagues. Celebrating the sports industry from it’s premier kick off events like the NFL Draft to pinnacle events like the NFL Super Bowl, ELI Marketing has remained a trusted partner for some of ESPN’s most prestigious celebrations. Their enduring relationship with the media company is a testament to ELI Marketing’s commitment to excellence, innovation, and its knowledge of the sports fan’s incredible passion.

“We began collaborating with ELI Marketing over two decades ago, and our greatest expectations have continued to be exceeded through innovation, foresight and meticulous attention to detail.

In producing high profile events at some of our most visible VIP programs, Fontaine excels in a fast-paced environment, and her flair for communication, creativity and dependability are second to none. We could not ask for a more loyal, trustworthy and competent partner- and without hesitation would give ELI Marketing our highest recommendation.”

Maureen Elliott - Senior Director, Experiential Marketing at ESPN