Podcasting is on the rise, with the industry expected to generate $863 million in ad revenue this year and more than $1 billion in 2021.
| |  | Podcasting is on the rise, with the industry expected to generate $863 million in ad revenue this year and more than $1 billion in 2021.
As the medium becomes more popular, media companies are increasing their efforts with on-demand audio, while independent studios dedicated exclusively to podcasting are stepping up to bat against audio veterans.
Business Insider is recognizing 29 power players who have topped the download charts, used podcasting to create social change, or are leaders driving the industry forward.
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