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DAILY SCOOP
Lack of transparency mars Musk’s Twitter takeover, top marketing KPIs and Meta launches storefront to sell VR tech
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos.
PR VOICES
For attracting top talent, purpose must come first
Here’s how future PR pros are thinking about pursuing careers of meaningful fulfilment.
A DAY IN THE LIFE
Socialyte’s Sarah Boyd offers insight into today's social media work
The president of the celebrity influencer and talent agency offers a unique look at the work of connecting brands with big names online.
THE CONSULTANT IS IN
4 ways to strengthen your manager communication efforts
How can you be sure that your managers’ primary channels for reaching employees are getting enough attention?
Google, Twitter respond to new EU social media law, teens say businesses have climate responsibility and Antarctica uses penguins to lure talent
Also: Elon Musk’s Twitter buy likely to be finalized Monday. Here’s how you can read up on the whole saga.
MEDIA RELATIONS
PR lessons from ‘You’ve Got Mail’
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
THE WORKPLACE
Those tasked with upskilling your workforce are burning out
Here’s how comms pros can support their L&D colleagues.
SOCIAL MEDIA
How to help your executives become thought leaders on LinkedIn
If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention.
USPS defends slower deliveries with fact sheet, Twitter tests slate of in-app safety tools and 49% of all voters say it’s too soon to lift mask mandate
Also: Brands take to Twitter to celebrate Earth Day.
RESEARCH
These are the top tools for monitoring the media, according to new Ragan survey
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
THE FRIDAY REPORTER
Axios’s Russell Contreras offers tips for authentic connection
The race and justice reporter explains how media outlets are changing how they cover these important issues in American life.
WINNING CAMPAIGNS
Celebration of nurses during COVID sparks award-winning campaign for association
The American Nurses Association’s outreach highlighted the need for PPE and supported the rights of nurses, winning the top prize in the ‘Grand Prize: Media Relations Campaign of the Year in Ragan’s 2021 Media Relations Awards.
What to know about the flop of CNN+, WFH double standard threatens employer branding and sponsored social media posts skyrocket
Also: The bus system in Anchorage, Alaska offers a cautionary tale with Easter social media mishap.
OP-ED
Influencer marketing has a language problem. Let’s solve it together.
It’s time to retire terms which fail to reflect our industry’s values.
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