“MusicThinkTank Weekly Recap: Ancient Music” plus 2 more


MusicThinkTank Weekly Recap: Ancient Music

Posted: 23 Mar 2019 02:00 AM PDT

Ancient Music In Your Headphones? It’s Possible, Thanks To Historians

Posted: 22 Mar 2019 07:41 PM PDT

As a modern society, our fascination with the ancient word goes back as long ago as that time period itself. We’re fascinated with what used to be and fawn over how people used to live, work and play. We also study their clothing, tools, writings and mannerisms. What we haven’t spent too much time delving into, at least not until now, is the music they listened to.

Of course, there have always been scholarly subsets of researchers and intellectuals for whom this knowledge is a passionate pursuit. Yet, for decades, present civilizations have cared the most about the music that’s prevalent during their own era. We love the sixties, for instance, and can appreciate the way it changed rock and roll forever, but Ariana Grande still rules the airwaves.

The reality is that the past doesn’t truly come alive until you consider not only what it looked and felt like, but what it sounded like, as well. From tunes hummed at fairs and festivals to hymns belted in sanctuaries and fields, the songs of yesteryear rang loudly around the world.

Thankfully, a few ardent historians have undertaken the immense effort of resurrecting some of the oldest pieces of music available and making them accessible to the general public. Here are three ways you can take a listen.

 

Flute Music from Ancient Greece

One historian of ancient music by the name of Armand D’Angour highlights an ancient Greek instrument known as an “aulos” in a recent choral performance. Akin to a present-day flute, it’s a dainty and flighty accompainint to two ancient scores.

One is a Delphic Paean, by a composer named Athenaeus from around 127 BCE. Composer Euripides created the second score to serve as the chorus in his play “Orestes.” Another historian and musician, Stefan Hagal, helped to develop a replication of the aulos, which is also referred to as a “tibia” in the Latin language.

Military Music from Ancient Rome

Historically, music has not only served as a form of entertainment and socialization, but it also held a very important role in helping military formations march in their correct order. This was the case in ancient Rome. Here, musicians were regular parts of the Roman army, playing myriad kinds of horns as their primary duty.

One was the tuba, one was called a “bucina” and the other is an oversized horn with wrap-around components known as the “cornu.” Musicians played these instruments in accordance with an established military order and from there, soldiers understood where, why and how to march.

While there isn’t much left of these instruments save for a spare mouthpiece here or there, researchers have discovered an ancient cornu in Pompeii. From there, modern musicians have been able to reconstruct what these instruments may have sounded like, though the tempo and type music they played is up for debate.

Court Music from Ancient China

In ancient China, especially during the Tang Dynasty 618 to 907 CE, music was theatrical and elaborate. Dancers performed sets to the backdrop of drums, flutes and a singular Chinese instrument known as a “qin” which is similar to a modern zither. While tech tools such as vocal effects pedals weren’t around during this time period, this would have been the time for their use, as they would have enhanced the leading vocals of the era beautifully.

For its pomp and prominence alone, this time period is often recognized as the Golden Era in ancient Chinese musical history.

Specifically, the dances held in grand banquet halls, known as “yaywe” events, were integral parts of significant feasts, highlighting the emperor’s grand power and prestige. Now, it’s not difficult to find online representations of these ceremonies online as historians recreate how these scenes may have played out.

Learning from the Past, Embracing Today

While it’s enjoyable to immerse ourselves in popular culture, we must never forget that who we are and what we listen to owes itself greatly to the sounds that came before us. While ancient Greeks didn’t have wireless earbuds and the Roman armies didn’t have reverb, their music was every bit as meaningful and significant to them as ours is to us.

To that end, give it a listen! Open up YouTube and search for some of these ancient instruments. You might just find your new favorite song, or leave with a deeper appreciation for the ones that serve as a soundtrack to history.

 

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MusicThinkTank, Hypebot Join The Bandsintown Family

Posted: 22 Mar 2019 01:02 PM PDT

I’m proud to share that MusicThinkTank and our sister blog Hypebot.com have been acquired by Bandsintown. Both sites will still operate as independent publications, which Owen Davie I will continue to edit.

What excites me most about this partnership is that its purpose is to further our mutual mission of helping artists at all levels grow and sustain a meaningful career in music. “We believe Indie and emerging artists are a transformative and vibrant component of the music industry” Fabrice Sergent, Managing Partner of Bandsintown said in our launch announcement. “We share the same passion for independent and DIY artists. By welcoming Bruce and Hypebot into the Bandsintown family, we enhance the breadth of our support to the artists and further contribute to artists’ career growth and success.”

I began publishing Hypebot in 2004 in the midst of the music industry meltdown. MusicThinkTank joined the family several years later. From Myspace to mp3s, we’ve seen promising technologies come and go. But with streaming in its ascendancy and the tools that drive music discovery, marketing and monetization maturing, we are fast approaching a time where the vision of Spotify CEO Daniel Ek and others “to enable one million artists to live off their work” can be realized.  

Bandsintown is at the forefront of this inflection point.

Revenue related to live performance is the biggest single source of income for most artists; and with 500,000 registered artists and 50 million registered live music fans, Bandsintown is uniquely positioned to help artists build a fanbase and a live touring career. I’ll be working alongside this music loving team to leverage that knowledge and community to improve and build tools that can be as important to artists, promoters and labels, as Bandsintown’s core concert listings have become.

To early cohort Kyle Bylin and long term believers like Chris Vinson and Dave Cool of Bandzoogle, Mike King at the Berklee College Of Music, Marc Gentilella at CelebrityAccess, current teammate Owen Davie and so many others, as well as, our smart and loyal readers, your support in this journey means a great deal to me.

Now, I add Fabrice Sergent, Mickael Ohana, Julien Mitelberg and Jon Ostrow of Bandsintown to my short list of thank-yous.

I’m excited and grateful to continue Hypebot and MusicThinkTank’s mission as trusted sources helping artists and professionals navigate the ever-changing music industry with a newly expanded footprint and partners who care about helping artists as much as I do.

I will continue as President of Skyline Artists Agency and later this year, look forward to launching the Grassroots Touring course I’ve authored for BerkleeOnline. Both roles keep me grounded in the challenges that musicians face daily and inform the work I do for Hypebot, Music ThinkTank and now proudly at Bandsintown.

Thank-you all for your support.

Bruce Houghton

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The Full Press Release

BANDSINTOWN ACQUIRES TRUSTED INDIE AND DIY ARTIST RESOURCES HYPEBOT.COM AND MUSICTHINKTANK.COM, FURTHERING ITS MISSION TO EMPOWER ARTISTS

FOUNDER BRUCE HOUGHTON TO SERVE AS ADVISER TO BANDSINTOWN WHILE CONTINUING AS HYPEBOT EDITOR

Bandsintown, the most trusted source for concert discovery, today announced the acquisition of Hypebot.com and MusicThinkTank.com, leading artists centric and technology news outlets founded in 2004 by music industry veteran Bruce Houghton. The acquisition expands upon Bandsintown’s mission to help musicians grow their careers by offering free tools to over 500,000 registered artists while simultaneously providing a platform for fans and artists to connect.

Having worked closely with independent and emerging artists for many years, the expansion of Bandsintown’s artist platform comes at a time when labels, digital distribution platforms, music streaming services, brands, and live music promoters are all eager to identify and align with the next rising artist.

Launched in 2004, Hypebot chronicles with an artists centric point of view, the rising new music industry and its intersections with technology. With daily editions, Hypebot covers the music business news that matters and serves as a guide to the technologies changing how music is created, marketed and monetized. Hypebot’s MusicThinkTank is an open forum for musicians and music business professionals, dubbed “where the music industry goes to think”.

Hypebot and MusicThinkTank will continue to be run by Houghton, who will also step into a adviser role for Bandsintown with a specific focus on artist partnerships. The site will continue to operate as an independent voice and source of news and information, publishing daily and free to all. Houghton will also maintain his role in the live touring business in his continuing role as President of booking agency Skyline Artists Agency which books 2000+ live dates annually.

A recent study by MIDiA Research titled ‘Recorded Music Market 2018: Stream Engine’ noted that “artists without record labels are changing the shape of the market, growing nearly four times as fast as the total market”.* With 93% of registered artists on Bandsintown having less than 100,000 followers, Bandsintown and Hypebot will cater to this specific dynamic artist segment with custom content, breaking industry news, exclusive interviews, guest columns, newsletters, tutorials, and more.

“Hypebot was created as a guide to understanding the new music industry - not just labels and tech companies; but more importantly, the artists and music that give it life,” said Hypebot founder and editor Bruce Houghton. “Working with a successful artist-centric team like Bandsintown will give Hypebot the resources to expand on our mutual mission of empowering artists. I look forward to contributing to

Bandsintown’s ongoing effort to help more artists and managers build a successful and sustainable career in music, with live music at its center.”

“We believe Indie and emerging artists are a transformative and a vibrant component of the music industry” said Fabrice Sergent, Managing Partner of Bandsintown. “We share the same passion for independent and DIY artists. By welcoming Bruce and Hypebot into the Bandsintown family, we enhance the breadth of our support to the artists and further contribute to artists’ career growth and success.”

Hypebot is also the latest property to join the Bandsintown Amplified advertising platform, which provides over 200 lean-in music properties with unique ad solutions to reach concert goers, super fans, artists and the industry alike. Hypebot will provide Bandsintown’s endemic advertisers the ability to extend their reach to the DIY artist community and music industry via native advertising that keeps the focus on content and user experience.

Bruce Houghton is Publisher and Editor of Hypebot.com and MusicThinkTank.com, covering the new music industry and how technology is changing the way that music is made, promoted and monetized. He is also the founder and president of Skyline Artists, a nation booking agency representing a diverse roster including Zoe Keating, Poco, Roger McGuinn and Darlingside, Freddie McGregor, The Motels and many others. A sought-after music industry expert and speaker, Houghton has served on the Advisory Boards of SXSW Accelerator, MidemNet and The New Music Seminar. He has appeared or had his writings featured on NPR, CNN, The Financial Times, Billboard, Forbes, Pollstar and more. He is also the founder and president of Skyline Artists, a national booking agency, which he will continue to run, representing a diverse roster including Zoe Keating, Poco, Roger McGuinn and Darlingside, Freddie McGregor, The Motels and many others.

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* Source: MIDiA Research: https://musicindustryblog.wordpress.com/2019/03/13/2018-global-label-market-share-stream-engine%EF%BB%BF/

About Bandsintown Bandsintown believes that live music brings people together through unique communal experiences and creates happiness and understanding in the world.

Bandsintown celebrates artists and helps them grow their careers. As the most trusted source of concert discovery, Bandsintown is where artists and fans connect.

With a reach of 130M Monthly Active fans globally, 50M registered concert goers and 500k touring artists registered to the platform, Bandsintown offers digital marketing solutions to engage with the most passionate music fans. Bandsintown managing partner Fabrice Sergent was recently named one of The Most Creative People in Business 2018 by Fast Company.

“Changing the concert business, one show at a time.” Billboard