MSNBC mom goes viral; What drives Gen Z to purchase; Overused PR phrases; and more

MORNING SCOOP

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.

MARKETING

Study: What drives Gen Z loyalty and purchasing decisions?

New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond.

RAGAN AWARDS

Deadline extended: Don’t miss this Friday’s Employee Communications late deadline

This is your last chance to submit your best internal campaigns, projects, publications and intranets—and the inspiring workplaces you provide. The late deadline is Friday, Oct. 11.

RAGAN CONFERENCE ALERT

Great places to work don’t spring up by accident

Get a behind-the-scenes look at how communications can create a workplace to brag about.

WRITING & EDITING

Hackneyed phrases to ditch from your press releases

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better.

MORNING SCOOP

Toys ‘R’ Us partners with Target, Uber tests pet-friendly rides, and 25% of women have never asked for a raise

Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.

PR INDUSTRY

It’s budget time: 3 tips to show social media’s value

Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.

EXECUTIVE COMMUNICATION

How to find and develop public speakers within your organization

Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence.

PR DAILY AWARDS

Announcing PR Daily’s 2019 Nonprofit PR Awards finalists

Congratulations to this year’s finalists. Keep an eye out for our winners announcement.

PR

Athletes’ endorsements may carry more risk than reward

The off-field escapades of on-field stars can tarnish your brand. Here’s the case for spending your budget elsewhere.

MORNING SCOOP

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.

THE CONSULTANT IS IN

The 3 biggest mistakes in most crisis comms plans

Put yourself in position to succeed by avoiding the errors that most organizations make.

CONTENT MARKETING

Infographic: How to amplify your content’s power

Is your content helping to drive the bottom line, or are your messages getting lost in the digital noise? Here are tips for making your words stick.

RAGAN AWARDS

Deadline extended: Don’t miss this Friday’s Employee Communications late deadline

This is your last chance to submit your best internal campaigns, projects, publications and intranets—and the inspiring workplaces you provide. The late deadline is Friday, Oct. 11.