A lesson in cinema dating back to 1895
| | | | | First Things First | | October 17, 2019 |
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| | | 5 Movies That Altered Advertising and Marketing | | | Temperatures are dropping and that means movie night season is upon us. We rounded up five movies to watch if you're having a night in, but we wouldn't be Adweek if there wasn't a marketing and advertising angle to it. From The Pleasure Seekers to The Blair Witch Project, the impact of these films can still be felt today—in some cases more than a century later. Read more: See how 5 movies changed the world of advertising. | | | |
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| | | Brand Leaders Converge in Palm Springs | | | Kroger, Gatorade, Vans and more head to Palm Springs for the second-annual Brandweek summit, Nov. 3-6. Join the movement to transform the way brands influence the world. Secure your seat today! | | | |
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| | | What should someone consider when searching for a mentor? | Jonathan Hanson, co-founder, ecd, Unconquered Source your existing relationships—friends, networks of colleagues, family. The best potential relationships are often only a phone call or two away. Similarly, be present in the everyday; look beyond your phone when in a coffee shop or on the train. You never know you'll be sitting next to. Brad Casper, CEO, OH Partners Make it known you are looking for a mentor. Identify the professional and personal characteristics you wish to emulate, plus the objectives you seek in a mentor. Do research and network to identify people who may match those characteristics. See if you can get a warm and welcoming introduction to your mentor target(s) from a mutual friend, alumni, co-worker, or LinkedIn connection. Perhaps you set-up an informational interview with the target to ensure that your assumptions are correct and the chemistry seems good. Then, pop the question. Jayme Maultasch, evp, group account director, Deutsch NY Mentorships are deep, long term relationships—chemistry matters. Look for which senior lead offers unsolicited feedback, engages you in a discussion or solicits your perspective. Build on that initial engagement and have a few conversations before you make a mentorship explicit. | | | |
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