How does a deep freeze affect a home's foundation? | Score more new sales faster by tapping current customers | Report: TikTok tops rivals in engagement
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Best Practices in Sales & Marketing
Score more new sales faster by tapping current customers Sales managers can suggest their teams ask existing customers for referrals to divisions within their companies, to businesses that are part of their larger family of companies and to their suppliers. "Those internal referrals will produce more sales quickly than, of course, your new prospects," sales consultant Colleen Francis says. Full Story: Engage Selling (2/23)
Report: TikTok tops rivals in engagement TikTok outshone other platforms with an average 5.69% engagement rate in 2022 while Twitter, Facebook and Instagram saw decreasing rates between 2020 and 2022, and averaged less than 1%, per Rival IQ's analysis of social media activity for 2,100 businesses. Instagram yielded the highest engagement among the three platforms with a 0.47% average. Full Story: Social Media Today (2/22),Fast Company (tiered subscription model) (2/22)
Positive real estate news from Iowa The Iowa Association of REALTORS® is tracking an uptick in pending sales compared with the end of 2022. "People are back out looking and ready to make that move," association President Krista Clark says. Full Story: Radio Iowa (2/23)
Seeking space, family opts for Colonial Revival home A family of six moved from renting in New York City to purchasing a $1.7 million Colonial Revival home in suburban New Jersey. The home was purchased in 2021 amid competing offers with an extensive renovation to follow. Full Story: The New York Times (2/21)
Technology & Innovations
Technology automates apartment management From security to building automation, technology is changing the apartment management industry. Apps to control building access and automated updates to tenant rolls are among current innovations. Full Story: GlobeSt (free registration) (2/24)
Homeownership rates remain stagnant among Blacks An Apartment List analysis finds stagnation in Black homeownership rates, a contributing factor to the persistent racial wealth gap. "A legacy of institutional racism has created cultural, political and financial barriers that have suppressed Black homeownership for generations, highlighting the housing market's role in the nation's enduring wealth gap," according to researchers. Full Story: MarketWatch (tiered subscription model) (2/23)
Legislation & Regulation
Yellen more optimistic on global economy Treasury Secretary Janet Yellen has said the world economy is on a stronger footing than what had appeared probable toward the end of last year. Yellen has noted a U.S. plan for $10 billion in aid for Ukraine, speaking at a Group of 20 meeting in India on the eve of the first anniversary of Russia's invasion. Full Story: Bloomberg (2/23),Reuters (2/23)
More rate hikes possible as economy stays strong Despite several Federal Reserve rate increases last year, the U.S. economy continues to grow, the labor market remains strong and inflation is not cooling as much as expected, experts say. Those conditions, "could be the recipe the Fed needs to keep raising rates," said Mike Loewengart, head of model portfolio construction at Morgan Stanley Global Investment Office. Full Story: TheStreet (2/23)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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