7 habits to boost productivity and well-being | Checklist ensures effective in-field coaching | How brands can leverage viral trends and still be authentic
7 habits to boost productivity and well-being While constantly working to fill your business pipeline, manage client expectations and achieve a sense of work-life balance, you're likely to face moments of financial uncertainty, performance pressure and market volatility. What can you do to counteract the stressors? Use these seven tips. Full Story: REALTOR® Magazine (7/26)
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Best Practices in Sales & Marketing
Checklist ensures effective in-field coaching Hands-on learning is vital for inexperienced sellers as it helps them grasp sales techniques effectively. Leaders can create a checklist for effective in-field coaching to provide structured and impactful guidance that includes scheduling sessions, surveying the entire sales team for tips, training on tech and offering immediate feedback to salespeople. Full Story: The Center for Sales Strategy (10/2)
How brands can leverage viral trends and still be authentic Social media virality offers brands a chance to connect with audiences but comes with risks. JMG Public Relations CEO Jenna Guarneri advises brands to research and evaluate trends, set clear objectives and ensure content authenticity to avoid negative perceptions. By aligning viral opportunities with brand values, companies can enhance engagement and drive long-term success without compromising their image. Full Story: PRSAY (10/1)
Landscaping can be sustainable, too When considering sustainability as a selling point for your listing, it's natural to think of energy-efficient appliances or low-VOC paint. But with 92% of REALTORS® recommending a curb appeal boost for sellers, why not make the landscaping eco-friendly, too? Here's how. Full Story: REALTOR® Magazine (9/20)
Arches are making a comeback in home design, with architects opting for a return to grand entryways and arched windows. Full Story: What Now Atlanta (10/3)
Technology & Innovations
AI in sales: Helpful tool or human replacement? Replacing sales roles with AI is a growing concern as organizations seek efficiency, but the advantages of human salespeople, such as emotional intelligence and relationship-building, remain crucial for long-term success, Anthony Iannarino argues. "Think for a moment about why purchasing professionals want to turn the RFP process into a transaction," Iannarino writes. "Because relationships make it easier to win deals, regardless of most other variables, including the one purchasing cares about most: price." Full Story: The Sales Blog (10/2)
NYC establishes fund to help decarbonize affordable housing The GreenHOUSE Fund established in New York City is designed to assist affordable housing developments in decarbonization. The fund "will use offset purchase revenue to provide assistance to rent regulated buildings and low-income co-ops, so that every homeowner can afford upgrades on the path to carbon neutrality," said New York State Assemblymember Jenifer Rajkumar. Full Story: GlobeSt (free registration) (10/3)
Legislation & Regulation
Florida mandates disclosure of flood risk in property sales A Florida law that went into effect this week mandates that sellers disclose flood risk to potential buyers of residential properties, requiring notification about any flood insurance claims and federal assistance received because of flooding. The law, which experts say is a move toward greater transparency, does not specifically mandate the disclosure of a property's history of flood damage. Full Story: WMFE-FM (Orlando, Fla.) (10/1)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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