Advocating for change: closing the homeownership gap | Measuring the intangible value of PR skills | Gen Alpha influencers take center stage on social media
Advocating for change: closing the homeownership gap In this special episode of the "Drive With NAR" podcast, which was filmed at NAR NXT in Boston, NAR Vice President of Policy Advocacy Bryan Greene reflects on the association's advocacy successes and challenges after the 2024 election, shares key policy discussions for 2025 and explores what's needed to close the growing racial homeownership gap. Full Story: REALTOR® Magazine (11/10)
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Best Practices in Sales & Marketing
Measuring the intangible value of PR skills PR professionals excel in intangible skills such as judgment, relationship building and emotional intelligence, which are difficult to measure but crucial for preventing crises and enhancing reputation. Companies can demonstrate the value of these skills by tracking pattern recognition, commercial awareness and relationship intelligence, writes Lindsey Bradshaw of Bradshaw Comms. Full Story: PR News (tiered subscription model) (12/4)
Gen Alpha influencers take center stage on social media A new wave of Generation Alpha influencers is emerging, with social media platforms like TikTok becoming a fertile ground for these young creators. Notable influencers such as Evelyn Unruh and Ayla Palmer have worked with major brands, showcasing their influence. Brands are engaging with this generation cautiously, ensuring content is appropriate and managed by parents where possible, amid debates about the ethics and impact of young influencers. Full Story: Marketing Brew (12/4)
Economists discuss optimistic signs for CRE Economists are pointing to positive signs for commercial real estate, citing expectations of lower interest rates and stabilizing asset values. Mariya Letdin of Florida State University, Abby Rosenbaum of Oxford Economics, Eva Steiner of The Penn State Smeal College of Business and Susan Wachter of the University of Pennsylvania discuss the trends they have observed this year as well as financing conditions and key developments going forward. Full Story: Nareit (12/4)
Maria Diaz reviews the Cync Reveal HD+ Undercabinet Lights from GE Lighting, highlighting their ease of installation and reliable performance with voice integrations. Overall, the lights have significantly improved her kitchen's brightness and appearance. Full Story: ZDNet (12/6)
Review drastically trims San Antonio public housing waitlist Opportunity Home San Antonio has reduced its public housing waitlist by nearly 65% after a review, revealing that many applicants did not reply to agency inquiries or were no longer seeking housing. The updated list now reflects 65,920 unique applications, allowing the housing authority to process requests more efficiently. Full Story: Rivard Report (San Antonio) (12/6)
Legislation & Regulation
Job growth beats expectations in Nov. The U.S. added 227,000 jobs in November, exceeding expectations of 214,000, while the unemployment rate rose to 4.2%. October's job creation figure was revised upward to 36,000 from 12,000. The strong jobs report comes ahead of the Federal Reserve's December policy meeting, as officials weigh potential further interest rate cuts. Full Story: The Wall Street Journal (12/6),CNBC (12/6),The New York Times (12/6),MarketWatch (tiered subscription model) (12/6)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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