Brokers: Refocus on training to keep your agents sharp | Answering questions about your compensation | Why you need more than one stakeholder for sales
Know your market to win your market. Real estate is a competitive industry. With the new BrokerMetrics by Lone Wolf, you can identify your brokerage's differentiating factors, spot new recruits to bring on board, track the competition, and more–because when you know what makes you stand out, you can make sure clients know it, too.
ADVERTISEMENT
Best Practices in Sales & Marketing
Answering questions about your compensation The process of establishing a written agreement with a consumer is a prime opportunity to explain what you do and the value you bring to the transaction. Keep in mind that selling the value of an intangible service, such as what you offer to buyers and sellers, may take extra thought and explanation. Full Story: REALTOR® Magazine (8/13)
Why you need more than one stakeholder for sales Salespeople should cultivate a minimum of four stakeholders in an organization for a prospective sale to gain different viewpoints, writes Colleen Francis. "The biggest single mistake that I see salespeople make is that they go in with a single view or a single threaded approach, and when they only have one contact, they've created gatekeepers," Francis writes. Full Story: Engage Selling (8/21)
Are newsletters the future of creator marketing? Newsletter platforms such as Beehiiv and Substack are wooing TikTok and Instagram creators with accelerator programs, selling the benefits of their own subscriber data and sponsorship opportunities with advertisers such as Hims, Netflix, Hubspot and Penguin Random House. Industry experts discuss why newsletters appeal to short-form video creators for owned, engaged audiences, long-term relationships with brands and as a way to combat TikTok's "underconsumption core" trend and uncertain future. Full Story: Ad Age (tiered subscription model) (8/22)
Advice: Smart-home devices that bring convenience, security This article from MakeUseOf discusses essential devices for creating a smart home, covering a range of categories including smart speakers, lighting, thermostats, and security systems. It emphasizes how these devices can enhance convenience, energy efficiency, and security in the home by allowing users to control and automate various functions through apps or voice commands. Full Story: MakeUseOf (8/21)
A 5-step framework for business expansion A five-step model can aid business growth, and executive coach Dominik Szot of the firm MIA discusses questions to ask at every phase of expansion. At a certain stage, entrepreneurs should "effectively delegate responsibility to others, which requires monitoring their performance and accepting a certain level of mistakes," Szot notes. Full Story: Forbes (tiered subscription model) (8/21)
Fair & Equitable Housing
North Carolina pursues storm resilient affordable housing North Carolina is offering financial assistance to first-time buyers in flood-prone areas, part of the state's goal of improving low-income and minority housing. Advocates are focusing on federal and state funding to make homes more resilient to extreme weather events, particularly for vulnerable communities that are disproportionately affected by such disasters. Full Story: Port City Daily (Wilmington, N.C.) (8/22)
Legislation & Regulation
Minutes suggest interest-rate cut could be ahead in Sept. Federal Reserve officials held interest rates steady at their most recent meeting, but minutes suggest that a rate cut could be coming in September. A majority of officials indicated that "if the data continued to come in about as expected, it would likely be appropriate to ease policy," according to the minutes. Full Story: The Associated Press (8/21),The New York Times (8/21),CNBC (8/22)
Job growth not as strong as first reported Newly released data from the Bureau of Labor Statistics indicates that US job growth was significantly weaker than previously believed, with a downward revision of 818,000 jobs in March 2024. This marks the largest adjustment since 2009 and lowers the average monthly job gains from April 2023 to March 2024 to 173,500, down from 242,000. Full Story: CNN (8/21)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio