Diversity groups target hate by 'vocal minority' in real estate | How text marketing builds business | Frustrated by Gen Z? Embrace them with fresh energy
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Best Practices in Sales & Marketing
How text marketing builds business Switching from email to text marketing has boosted sales for GreenPal, a service that connects people to local lawn care, CEO Bryan Clayton says. Barbara Casey, CEO of a mobile marketing agency Barbara Casey, explains how to customize messages, how often to send them and how to comply with relevant laws, noting that, "The whole trick with texting is you want to surprise and delight people." Full Story: Insider (9/27)
The idea that workers from Generation Z are "lazy, entitled and difficult to please or manage" hurts a leader's ability to create a dynamic, welcoming workplace, Gloria St. Martin-Lowry, president of HPWP Group, writes. Gen Zers were raised differently than other generations, and they bring that new perspective to offices, so leaders who listen and engage will be able to take advantage of new ideas and opportunities, suggests St. Martin-Lowry. Full Story: SmartBrief/Leadership (9/28)
Why brands should speak Spanglish McDonald's, Target and AT&T are among brands that are increasingly incorporating Spanglish—a combination of English and Spanish words—into marketing efforts, a practice that expands reach into Hispanic communities and multigenerational households and recognizes their "ambicultural" reality, writes Sandy Archila. Brands engaging with bilingual consumers need to avoid tokenism and "understand and acknowledge the versatility and fluidity of their language choices," Archila writes. Full Story: Adweek (9/28)
Real Estate Trends
Mortgage rates at 23-year high The higher borrowing costs are disappointing to home buyers and sellers who expected a lower rate environment this fall, NAR economist says. Full Story: REALTOR® Magazine (9/29)
Celebrity estates hit market across country Elton John, James Packer and Cooper Kupp are among celebrities who have listed multi-million-dollar properties recently. A Lake Tahoe estate previously owned by hotelier Steve Wynn has hit the market with an asking price of $76 million. Full Story: Forbes (tiered subscription model) (9/28)
Veteran starts nonprofit to help veterans like him Houses for Warriors, which provides transitional housing and support for veterans, was started by veteran Andrew Canales, who experienced homelessness, addiction and suicidal thoughts, but was able to turn his life around with the help of K-9s for Warriors and a startup loan from DreamSpring. Canales said the community development finance loan gave his organization credibility and helped attract supporters, as well as build a website and connect veterans to resources. Full Story: Next City (9/28)
Legislation & Regulation
SBA head: Shutdown would be costly for small firms A government shutdown would halt Small Business Administration lending, forcing companies into more costly loans or out of deals because they lack funding, SBA Administrator Isabella Casillas Guzman says. In addition, a pause in SBA support would threaten economic stability that stems from small-business innovation and job creation, Guzman notes. Full Story: Yahoo (9/27)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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