How pet-friendly pros are targeting animal lovers | Hybrid how-to: Your team must sell the way buyers buy | Sing a new leadership tune by incorporating jazz skills
Hybrid how-to: Your team must sell the way buyers buy Nearly half of selling is hybrid and 32% primarily remote, according to recent Rain Group research, so today's sales teams must be skilled in this growing way of business-to-business selling. The Rain Group's Mary Flaherty tells how to build a team that prospers with hybrid selling, explaining how to adapt seven skills that will allow them to shift back and forth with ease. Full Story: RAIN Group Sales Blog (5/3)
Great jazz comes about through improvisation, wrong notes and a willingness to embrace failure, says management professor and jazz pianist Frank Barrett on the IdeaCast podcast. The author of "Yes to the Mess—Surprising Leadership Lessons From Jazz" says it's important to move forward despite vague cues, unstructured tasks and a lack of control. Full Story: Harvard Business Review (tiered subscription model) (5/3)
Buyers undeterred by strict rules at Fla. beach community A long list of rules, including a requirement that all roofs and walls remain white has not deterred buyers from the Alys Beach, Fla., a planned community. Real estate professional Jonathan Spears with Compass has watched average prices in the community increase by about 25% to $5.74 million. Full Story: The Wall Street Journal (5/4)
Technology & Innovations
Brands explore value of AI for experiential marketing Marketers and agencies are beginning to trial emerging artificial intelligence-driven tech tools to glean data from experiential event participants, personalize experiences and shift efforts from brand awareness to performance marketing plays, say experts. Although platforms aren't yet capable of seamless executions, brands such as Coachella see value in tapping the technology for in-person events tied to metaverse efforts. Full Story: Ad Age (tiered subscription model) (5/2)
New York agency wants to subsidize affordable housing The New York State Energy Research and Development Authority has $15 million in grants available for building developers and owners interested in creating affordable housing powered exclusively by electricity. Eligible buildings must meet "passive house" standards for heating and cooling, meaning they'll require less energy overall. Full Story: Utility Dive (5/3)
Legislation & Regulation
Is the Fed ready to pause its rate hikes? As the Federal Reserve announced another interest-rate hike—this time a quarter point—it also indicated that a pause could be coming, with banking turmoil playing a role. "In principle, we won't have to raise rates quite as high as we would have had this not happened," said Fed Chair Jerome Powell in a press conference. Full Story: NBC News (5/3)
Sen. calls for FDIC investigation into Tellus Tellus, a fintech startup that promises high yields on savings, should be investigated by the Federal Deposit Insurance Corporation "to ensure that customers are protected from financial fraud and abuse," wrote the chairman of the Senate Committee on Banking, Housing and Urban Affairs Sen. Sherrod Brown, D-Ohio, in a letter to the agency. "I am concerned that Tellus's practice of marketing high-interest deposits to fund real estate loans may give consumers the false impression that their money is as safe as a deposit at an FDIC-insured bank," Brown wrote. Full Story: TechCrunch (tiered subscription model) (5/4)
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