Morning Scoop: For GM, worker’s strik e is a PR mess

MORNING SCOOP

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

Also: Google’s tribute to B.B. King, smaller followings produce better engagement, how PR pros feel about crowdsourcing information, and more.

WRITING & EDITING

How writers can embrace being edited

The professional nitpicker is your friend—honest. The seemingly arbitrary changes and brutal hacking of your magnificent prose are purposeful. Here’s what you should know.

SOCIAL MEDIA

8 ways to engage on LinkedIn to boost your PR and marketing efforts

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

MEDIA RELATIONS

Win journalists over in 4 steps

Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.

RESEARCH SNAPSHOT

Most employees believe workers should speak out

The majority of U.S. employees believe they should use their voice to speak on current topics, even if it’s critical of their employer.

PR DAILY AWARDS

Have your videos and visual captivated audiences?

Enter PR Daily’s Video & Visual Awards to share how your visual content caught the attention of internal or external audiences. Deadline for entries is Nov. 1.

CRISIS COMMUNICATIONS

PR crises that have defined 2019

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?

MORNING SCOOP

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.

THE WORKPLACE

8 keys to regaining control of your workday

Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities.

CONTENT MARKETING

Infographic: 19 tips for getting better SEO with images

Getting a better rank on search engines isn’t just about maximizing your keywords. You should also think about how you tag and format your images.

PR DAILY AWARDS

Announcing PR Daily’s Content Marketing Awards finalists

Congratulations to this year’s honorees. Stay tuned for the winners announcement.

BRANDING

How a legacy cleaning supplies brand is using Spotify to juice engagement

President and owner Alison Gutterman of Jelmar, the company that makes Tarn-X and CLR, says music and cleaning are an intuitive fit—but that’s only the tip of the spear for her campaign.

RAGAN AWARDS

Nominate your peers—or yourself—for Ragan’s Top Women in Communications Award

Winners will be feted at a gala celebration in spring 2020.

THE WORKPLACE

UPS communications exec: Make the business case for diversity

Learn how you can take the lead and increase accountability through insights from the shipping company’s executive communications manager, Janet Stovall. Also, don’t forget the bottom line.