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* This chart and data were pulled from eMarketer’s Global Social Network Users. Purchase the report here to get immediate access to the full report. |
The number of social network users worldwide continues to grow, expected to pass 3 billion in 2020. The four leading social networks — Facebook, Instagram, Snapchat and Twitter — are still gaining users worldwide. Local social networks in China and Russia are also gaining users, which will help drive social network usage worldwide.
Social network usage is still growing and will surpass 3 billion people worldwide in 2023. That equates to 43.4% of the global population, up from 38.9% in 2019. | | Facebook is the undisputed global leader among social platforms with more than 1.7 billion monthly active users in 2019. It’s the most popular social network in every market we cover, except China (where it is banned), Russia and Japan. |
| Facebook will maintain a clear lead through the forecast period with penetration rising to 46.1% of internet users worldwide in 2023 from 45.2% in 2019. But growth is slowing. |
| Specifically, growth in Facebook users has plateaued in mature markets, such as the US and Western Europe in 2019. And in Japan, South Korea, France, the Netherlands and Germany, the number of users will... |
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| | This is just a preview of the information and insights you'll find in the Global Social Network Users report by eMarketer. Purchase the report today to access the full analysis. |
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