The ad industry will try to convince legislators that advertising and digital communication are central to economic recovery.
| Only during these unprecedented times, would the ad community welcome a president who has said he will look to intensify regulating the digital sector, upend data collection practices and raise taxes. President Joe Biden doesn’t come bearing gifts to the ad industry in the same way his predecessor did, but his vision for privacy, consumer protections and antitrust issues could be a net gain for most of its stakeholders. At least that’s the hope based on Biden’s outline of the future. Read more below. The ad industry will try to convince legislators that advertising and digital communication are central to economic recovery. Get Maine Lobster, a direct-to-consumer seafood company, diversified its media plan throughout 2020 to be less reliant on Facebook and Instagram. Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. President Biden's plan, as proposed in July, would set aside $400 billion for government purchases of American-made goods. Other things to know about From leading in 2021 to diversity and equity, we’ll offer case studies and tips for managers at the Future of Work Leadership Forum. See what else we’ll be covering and secure your spot today. There’s nothing wrong with buying CTV as an extension of linear, but if brands want to drive bigger and better results, they should leverage connections between data and the consumer behaviors that align with CTV creative that works. Sponsored by Samsung Ads. Shoppable social media is an emerging and interactive approach for brands to engage with consumers and create opportunities to purchase products at the point of inspiration. Sponsored by Tipser. | | |
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howdy! | Sponsored by Twitter | | How difficult markets are creating opportunities for brands | | Launching a marketing campaign during a time of slow growth can give campaigns a boost in visibility. According to a 2009 Nielsen study, brands that launched (or relaunched) in a time of downturn experienced 15–25 percent greater excess share of voice growth than the general average growth. | | |
howdy! howdy! | Sponsored by Tubi | | Five trends are shaping streaming and TV ad strategies in 2021 | | Download this new report that explores how viewers are shifting away from cable and satellite subscriptions. Experts unpack why video advertising budgets are increasingly prioritizing streaming platforms and how reduced ad fatigue and increased incremental reach will be key to maximizing brand impact and conversion in 2021. | | |
howdy! | Publishing in the Platform Era | | WTF is a SPAC? | | An increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public. | | |
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