More CCOs report the CEO, Tips for resilient workplaces

DAILY SCOOP

The Met touts transparency over allegedly stolen artifacts, more CCOs say comms is a strategic business driver, and TikTok, YouTube and Snap speak to Congress

Also: OpenTable and Bumble release restaurant dating list, GM announces electric vehicle charging investment, Spanx flies employees around the world, and more.

THE WORKPLACE

How to recommit to resilience in the face of COVID fatigue

Here’s how leaders can help workers struggling to bounce back amid the ongoing pandemic.

PR INDUSTRY

Which tools are worth it for PR pros?

Tech for maximizing user-generated content, video and project management top the list from The Campaign Workshop.

THE WORKPLACE

Is a four-day workweek the answer to your engagement woes?

New Gallup research reveals that the issue’s not quite so simple. Read on for the pros and cons.

RAGAN AWARDS

This Friday is your last chance to submit nominations

The extended entry deadline for Ragan's Top Women in Communications Awards is this Friday, Oct. 29. Nominate the inspiring women you work with—or yourself.

DAILY SCOOP

Facebook responds to ‘Facebook Papers’ coverage, LinkedIn shares ads tips, and Microsoft identifies Russian hackers

Also: Kit-Kat launches Halloween costume contest, Hertz buys 100,000 Tesla cars, Home Depot stops selling security cameras linked to Chinese surveillance, and more.

TAKE OUR SURVEY

Comms leaders: What’s your value to the organization?

A new survey from HarrisX and Ragan seeks to understand how communications is valued by CEOs—and how comms leaders are stepping up to meet rising expectations.

PR INDUSTRY

The toddler parenting hack every risk-averse marketer should know

Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.

COMMS WEEK

Communicators, it’s time to choose your path

After months of offering indispensable counsel and guidance to your organization, this is the moment to solidify your position as a business leader.

CORPORATE SOCIAL RESPONSIBILITY

How Heineken USA finds new ways to reach consumers about responsible drinking

A top comms pro with one of the world’s largest brewers shares guidance on the company’s approach toward public safety, mindful consumption and principled messaging.

MARKETING

4 mistakes e-commerce marketers make when measuring ROAS

The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.

DAILY SCOOP

Film production responds to deadly misfire on set, job candidates prefer vaccination requirements, and Twitter research finds conservative bias

Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.

PR INDUSTRY

How to negotiate a last-minute strategy shift

Your plans went sideways and you’ve got to make a call—but before you start getting the stage fright sweats, take a breath. It’ll be OK.

SOCIAL MEDIA

Behind the scenes with Bill Nye’s TikTok team

The science icon and influencer has seen big viewer numbers in recent weeks, coinciding with a scholarship program in collaboration with Dr. Pepper.