Also: Is marketing really in-housing vs. agencies? Carbon emissions could soon determine where ad spend goes.
| Advertisers are asking more frequently about how much carbon is being created from the ads they buy. It's putting pressure on publishers to start measuring their carbon emissions with more intentionality, if not begin decreasing the size of their carbon footprints altogether. Additional coverage: Rather than viewing in-housing as a contentious and existential threat, marketers, search consultants and industry analysts say that agencies should focus on how they can work together. More in this Digiday+ Marketing Briefing. The second piece of the Digiday Subscription Index analyzes and ranks lifestyle publications across digital threshold experience, member benefits and pricing and plans dimensions. Both TikTok and Instagram Reels are great for making products go viral, but creators often don't see a dollar from selling out brands' products, beauty influencer Sarah Palmyra said in the latest episode of the Digiday Podcast. Epic Games is building out YouTube-like tools and infrastructure for in-game creators inside Fortnite, although it has to overcome the steeper challenge of making game development and three-dimensional creation as approachable as video production. Liquid IV, an electrolyte drink mix brand, is expanding its ad budget as it shifts its brand messaging to reach Gen Z and millennials. ICYMI: Take a look at Digiday's latest special project, called the Commerce Media Era. This limited editorial series explored how commerce media, from e-commerce to retail media networks, has entered a new era and the opportunities and challenges of doing so. Other things to know about For publishers, recommending content has likely been a part of their repertoire for some time, helping them engage readers and contribute to revenue. New technology is helping publishers take content recommendation optimization to the next level. Produced in partnership with Marketecture. Broadcasters are combining tools to tackle the evolving TV upfronts as programmatic advertising and the increasing adoption of CTV continue to shape the space. To overcome challenges such as viewership fragmentation, they’re leaning on cross-platform planning tools to make more informed decisions. Sponsored by Unruly. Publishers are prioritizing creating commerce content that readers trust while being careful not to allow revenue opportunities to cloud their recommendations. Sponsored by impact.com. | | |
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