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Mophie Is Bringing Dogs to SXSW Again, and This Time They're on Motorcycles The pups are back to rescue your phone battery By Christopher Heine Mophie, the maker of battery-charging smartphone cases, hopes to learn it's more than just a pup at garnering South by Southwest Interactive attention.
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Why South by Southwest—in Its 30th Year and More Branded Than Ever—Still Matters Conference hasn't yet 'jumped the shark' By Kristina Monllos South by Southwest has always been a haven for creatives who want to market themselves. And while the sorts of creatives flocking to the Austin, Texas, conference have shifted over the years and ...
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8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts Meerkat highlights challenges of being a conference darling By Lauren Johnson A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and ...
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Ad of the Day: Millennials Don't Need Your Stinking Capitalism, Says Amusing Sprite Ad A tempting message of greed falls on deaf ears By Tim Nudd Don't tell millennials your wise old fable about making a fortune through capitalism. They value more intangible things—like guzzling soda made by one of the world's biggest corporations.
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Kodak Alaris' Immersive 'Memory Observatory' at SXSW Launches Its New Photo-Sharing App But it's not trying to compete with Instagram By Kristina Monllos Want to experience your own memory, only augmented? It's possible at South by Southwest. To launch its new visual storytelling app, Kodak Moments, Kodak Alaris created an activation in which passersby can be ...
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FiveThirtyEight, Degree Team Up for Native Ads About Stephen Curry's Crazy Skills ESPN site uses data for first branded content By Christine Birkner The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree.
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How Fitness, Health and Beauty Trends Shaped Westin's New Visual Identity The hotelier's look is based on living well By Christine Birkner As a brand, Westin has a history of focusing on wellness, dating back to the launch of its "heavenly bed" in 1999. It's continuing that tradition this week by launching a new visual identity centered on ...
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