February Monthly Briefing: Listening to Youth Our views on what matters |
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This month we delve into our second 2020 Actions for Business, Listening to Youth. Nothing like a dedicated piece on youth to make our dear readers feel old! While Greta Thunberg may be the poster child for this cohort, and sustainability their priority, businesses cannot afford to see Gen Z as a homogenous group or to ignore their relevance.
That’s why we’re highlighting their motivations around biodiversity, animal rights and the circular economy, while human rights and labour standards across the supply chain are now table stakes. It’s also why companies such as our client and guest contributor, holding company Richemont (whose brands include Cartier, Chloé, Alfred Dunhill, Montblanc), are leaning in to hear their views through dedicated Gen Z materiality assessments, in order to determine business strategies, policies and action in line with Gen Z’s expectations. As the next employee and customer base, it’s time to listen and keep up with them. |
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| | | Gen Z grads increasingly turn down jobs at Google, Facebook and other tech giants
How the grad “techlash” against working at the Silicon giants reflects their desire to have purposeful work with companies whose ethics they trust.
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| | Mars CEO speaks on how Gen Z are changing the company’s workplace
The CEO of Mars highlights the growing demand for transparency, confidence in the sustainability of products and immersive experiences with the next generation.
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| | Gen Z shoppers driving demand for sustainable retail
How the second-hand market’s rapid growth to meet the ethical demands of Gen Z has put the traditional linear model of make, use and dispose out of style.
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| | Listening to youth
How the sustainability team’s nuanced understanding of Gen Z can help businesses determine strategies, policies and action on the areas that matter most.
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| | Gen Z and luxury When luxury holding company Richemont conducted an assessment of its top sustainability issues, it felt that an important stakeholder group was not represented. Which is why the company sought the perspective of its future employees and customers: Gen Z. Read More |
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