WardsAuto Dealer Edition
WardsAutoDealer Edition
 

SEPTEMBER 12, 2017

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Customer Satisfaction for Its Own Sake Misses Point

How dealership service departments can make people happy – and make more money.

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Radio Industry Sends Signal to Dealer Advertisers

A broadcast group says a study indicates the medium influences car buying more than some people may think.

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Auto-Loan Balances Hit Record; Credit Unions Gain Share

Credit unions have actively pursued more auto-loan business in recent years, and the efforts are paying off.

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The Things They Teach Auto Retailing Students These Days

“I tell students this is a game-changer for our industry and anything you can immerse yourself in to get prepared will be to your advantage,” Elgie Bright of Northwood University says of dealership e-commerce.

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WardsAuto Names 10 Best UX Winners

 These are small steps toward the world of autonomous vehicles,” says Drew Winter, senior content director at WardsAuto.

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Online F&I Depends on Car Dealership Culture Changes; Upgrades

“(Websites) must appeal to shoppers who never want to step into the dealership – and to those who do,” says technology consultant Bill Krouse, a former dealership manager.

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Car Dealership Vehicle Sales Down, Now What?

Technology can help make sure showroom customers become service customers, too, says WardsAuto Industry Voices contributor Jim Roche.

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Video: Industry News

Today's stories include how retailers can boost revenue.

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Video: Dealer News

Today's stories from CBT Automotive include how to have fun while setting team goals.

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