Econsultancy Pulse
Monday 19 November 2018 | View in browser
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Top story
The future of paid voice search: How voice could be monetised
Bex Sentance shares some thoughts on the next 20 years of search, beginning by focusing on advertising opportunities in voice search. How will voice be monetised and will consumers accept voice ads?
The best digital marketing stats we’ve seen this week
What SAP’s acquisition of Qualtrics means for the experience economy
The week in digital transformation: Google absorbs DeepMind Health, voice news & learning from the RAF
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Featured Reports
Influencer Marketing 2020
This report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
Understanding Customer Lifetime Value
Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
 
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‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
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Events
Webinar: 5 Tips for Authentic Influencer Partnerships
November 20th: 3pm London / 10am New York
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Training
Delivering Effective Email Campaigns
London, November 23
Psychology for Digital Marketing  
London, November 23
Marketing Copy 101
London, November 30
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Latest Jobs
EMR
Interim Head of Ecommerce
Michael Page Digital
Senior Acquisition Manager
Brand Recruitment
Digital Marketing Executive
Brand Recruitment
Senior Digital Marketing Executive
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