Happy holidays!

Today we have payment as a service API platform Modur’s Edwin Abl, discussing his professional journey and weighing in on the changing role of the CMO debate.

Edwin says the CMO’s top challenge is ensuring there’s strong sales and marketing alignment. They must take a strong strategic and tactical approach to building a consistent pipeline.

The CMO must also educate all stakeholders about the importance of creating a solid marketing strategy which takes time.

Also, a new Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email.

The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal of one-to-one personalization, in general.

Also ICYMI:

• New data from Synergy Research Group shows that CPaaS (communications platform as a service) revenues are on track to once again grow by over 40% in 2019.
• Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform.
• DataSelf Corp, the mid-market leader in business analytics and data warehousing software, announced that its client, NPC Global Corporation, has achieved significant growth since the company implemented DataSelf a few years ago.
• Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented accuracy and speed to the analysis of external consumer behavior data.
• Gaana, India’s largest music and content streaming service, integrates Instreamatic’s voice dialogue marketing platform into their systems.