How to measure content marketing ROI and ROE

Good morning, Marketer, and don’t, please, forget empathy.

The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). I think they’re right on the money with things like live stream shopping, social commerce, diversity and inclusion and green marketing.

On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. They even give a shout out to Big Data.

But I think a key trend is missing. You could call it “empathy,” but what I really have in mind is building value-based, trust-based relationships with customers over a period of time rather than just being focused on the journey to purchase. Marketing organizations that are able to do that will be the winners.

Kim Davis
Editorial Director

Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.

How to measure content marketing ROI and ROE

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Webinar: 3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. But the difference today is the speed and scale of change required. Technologies are constantly evolving and customers, partners, and our own teams have new expectations and demands that need to be met. Learn why marketing velocity will be the new agility in 2022 and what that means for your organization. In this webinar, we’ll discuss three different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach.

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Infutor adds healthcare data to its consumer dataset

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When cookies go away: Marketoon of the Week

There's bad third-party data out there, but also third-party data which does the job.

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MarTech Replacement Survey finds marketing transformation is accelerating

While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.

Email subject line: “Sleep experts reveal how to adjust your body to the time shift.” Yes, a real challenge sleeping for an extra hour.
What we’re reading. Digital agency Single Grain identifies 38 digital marketing trends for 2022.
Quote of the day. “CMO: Alright, so I’d like to grow our newsletter database, so I think we should…Me: (Please don’t say it, please don’t say it, please don’t say it.) CMO: Go purchase another list. Michael Roberts, Head of Marketing Automation, CloudApp