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Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen Consumers work hard to avoid all of them By Marty Swant Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers.
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Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content Will emphasize posts from family and friends By Marty Swant Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news.
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Tumblr Is Encouraging Millennials to Vote by Sparking Conversations About Social Issues Campaign takes on immigration, LGBT equality and more By Christine Birkner This year's election season and recent tragic events like the Orlando shooting have resulted in heated discussions around the country and on social media about issues like gun violence and LGBT equality. This ...
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Want to Ride in the Ecto-1 Car From Ghostbusters? Try Lyft Promotion also ties in with Twinkie, Hi-C By Lauren Johnson If you've ever dreamed of riding in one of the Cadillacs from the 1984 Ghostbusters movie, this week could be your chance.
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As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption Marketers predict success for new app-install ads By Christopher Heine Apple's iAd App Network, which debuted in 2010 as an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, is officially shutting down on Thursday. Taking its place in the minds of ...
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Starbucks' Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram #Pinkdrink is leading the craze By Lauren Johnson Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the ...
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5 U.S. Olympians You Should Follow on Social Media During the Summer Games Athletes set their sights on gold for fans and brands By Marty Swant Olympic athletes competing this summer in Rio will have plenty of opportunities to go for gold, both on the field and online. Social media will play an even bigger role than ever before, given the ascendance of ...
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