We have some exciting news to share: MNTN has added incrementality reporting to its performance marketing platform for all qualified advertisers (which is most likely you). What does this mean, exactly? You’ll get a fully transparent view into the revenue and conversions that your Connected TV campaigns are driving, versus those you would have produced anyway—all directly integrated into a simple to use, self-serve marketing platform. While other forms of TV incrementality measurement rely on “black-box data science” (i.e. you really don’t know how they’re measuring it), MNTN’s is built differently. It’s easy to understand, fully transparent, and always-on reporting that’s available at no cost and with no upfront planning. Equipped with these insights, you can make more effective optimizations and investment decisions—allowing you to grow your business and drive measurable campaign performance with the biggest screen in the home. | | Want to see it in action? | Check out a quick breakdown on how MNTN’s incrementality reporting works, as we walk you through the key metrics, measurement methodology, and more. And if you’re ready to start driving incremental performance, request to speak to an expert and we’ll reach out with more information. | | | |