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Best Practices in Sales & Marketing
Safety tips for property managers Property managers face a unique set of safety concerns that other real estate pros don't often need to think about, such as delivering eviction notices to tenants and collecting rent securely. A strong rental market like today's can present opportunities for bad actors and make these activities all the more difficult. Listen to the "Drive With NAR" podcast to hear property managers' experiences in the field and their actionable advice. Full Story: REALTOR® Magazine/Drive With NAR (11/18)
Video viewership on LinkedIn has increased 36% year over year, particularly among younger users, and this infographic offers tips on how marketers can optimize video content. Tips include using vertical video, starting with a strong hook and keeping captions clear and concise. Full Story: Social Media Today (11/17)
How marketing can help heal America's divisions Marketing has contributed to America's polarization by creating echo chambers through microtargeting and social media algorithms, but it also can take a lead in healing divisions, write Wharton School's Jerry Wind, David Reibstein and George Day. They suggest brands audit messages for divisive content, reshape digital engagement to promote diverse viewpoints and build community connections across ideological lines, among other steps. Full Story: Ad Age (tiered subscription model) (11/15)
Brooke Shields' former home listed for $8.6M in California A farmhouse-style home in Pacific Palisades, Calif., once owned by Brooke Shields, is listed for $8.6 million. The property, purchased by Shields in 1997 and sold to actor Sam Page in 2022, features panoramic views, five bedrooms, six bathrooms, a pool and multiple fireplaces. Alla Furman, Andrew Buss and David Kramer of Hilton & Hyland are the listing agents. Full Story: Fox Business (11/17)
Technology & Innovations
Virtual technology lets anyone tour Anne Frank House The Anne Frank House in Amsterdam, Netherlands, has partnered with EyeSpy360 to launch a 3D virtual tour featuring an AI avatar of broadcaster Rachel Riley as a multilingual guide. The tour allows global visitors to explore the museum's rooms, including the Secret Annex, through photos, videos and documents, aiming to enhance Holocaust education and preserve Anne Frank's legacy. Full Story: The Jewish Chronicle (London) (11/14),WKRC-TV (Cincinnati) (11/14)
Fair & Equitable Housing
Florida affordable housing law falls short for public workers The Live Local Act in Florida does not adequately provide affordable housing for families of public sector workers such as educators, law enforcement officers, firefighters and paramedics, according to a Florida Policy Institute report. The report suggests that the average salary for these workers falls below the 80% level of the area median income. Full Story: WUSF-FM (Tampa, Fla.) (11/15)
Legislation & Regulation
Fed report: Banking system 'sound and resilient' The Federal Reserve's latest Supervision and Regulation Report finds that U.S. banks continue to be "sound and resilient," supported by strong capital and liquidity positions. However, rising interest rates and economic uncertainties remain significant challenges. Commercial real estate loans, particularly in office spaces, remain a risk, and banks should continue prioritizing governance around operational resilience, cybersecurity, and Bank Secrecy Act and anti-money laundering compliance, the report says. Full Story: American Banker (11/15),American Banker (11/15)
Report: Banks increased reserves to protect against losses U.S. banks increased credit reserves in the first six months of the year to guard against potential losses from some consumer loans and commercial real estate, according to a Federal Reserve report. The delinquency rate for commercial real estate loans reached 11% at large banks during the second quarter, marking the highest level in a decade. However, most banks have capital levels that exceed regulatory requirements, with stable liquidity and funding conditions. Full Story: Bloomberg (11/15)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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