MLS cyberattack an 'eye-opener' for real estate pros | Real estate pros have a role in the 'Land Back' movement | Why present tense writing beats past tense
MLS cyberattack an 'eye-opener' for real estate pros The cyberattack on MLS vendor Rapattoni in August, which took down 23 MLSs nationwide for weeks, has left real estate agents and brokers wondering how they can prepare for the next time something like this happens. (After all, hackers are virtually guaranteed to target MLSs again in the future.) Two members of NAR's MLS Advisory Board delve into the issue and offer cybersecurity action items real estate professionals can take now. Full Story: REALTOR® Magazine (10/3)
Why present tense writing beats past tense Present tense verbs persuade better than past tense because they suggest confidence, certainty and a general idea that extends into the future, says marketing professor Jonah Berger, who has researched the phenomenon. "When we say, 'France is fun,' ... it suggests that everyone would find it fun whenever they went," Berger notes. Full Story: Knowledge@Wharton (10/2)
How 6 leading brands are atomizing content Atomizing content can help marketers extend their reach, save time and money and improve search engine performance, writes Chris Boyles, head of Cantilever Marketing Solutions. Boyles highlights six leading brands that have mastered the strategy, such as Red Bull, which transformed more than four hours of footage into more than 100 short videos and Nike's use of influencers to develop themes from workout clips, quotes and interviews that it seeded beyond owned channels to drive traffic back to its platforms. Full Story: The Content Standard (9/28)
How Twitter's rebrand to X affected sentiment, usage Less than a quarter of people familiar with Twitter's rebrand to X like it, while 38% don't, and women are more likely to dislike the rebrand than men, per a survey by the Harris Poll and Ad Age. In addition, millennials are the only generation to increase their use of the platform following the rebrand, while X users who also have Threads accounts are more likely to agree that ads on the platform influence their behavior. Full Story: Ad Age (tiered subscription model) (10/2)
Harbor-side home sets sales record in Nantucket Shellie Dunlap of Lee Real Estate represented the sellers of this Nantucket home that recently sold for a record $42 million. The property sits on 1.2 acres with direct harbor frontage and includes a tunnel that connects the guest house to a separate studio. Full Story: The Wall Street Journal (9/29)
Technology & Innovations
Prologis CEO discusses harnessing the power of AI in real estate Artificial intelligence can be applied to three core purposes in real estate, according to Prologis, Inc. CEO and Chairman Hamid Moghadam, who noted that one possibility is to use the technology to make current processes more efficient. Moghadam also highlighted the potential to use AI to make better decisions and to engage with customers, enabling them to harness the technology to improve their business performance. Full Story: CoStar Group (9/28)
Fair & Equitable Housing
State mental health services expand for homeless people A Connecticut law intended to give people experiencing homelessness access to more comprehensive mental health attention than emergency services went into effect on Sunday. The law declares that homelessness will be treated as a public health crisis "until the right of homeless persons to receive essential medical and mental health care services is adequately safeguarded and protected." Full Story: Connecticut Public Radio (10/2)
Legislation & Regulation
Fed's Mester: Last hike may be needed to tame inflation To bring inflation down, the Federal Reserve may need to raise interest rates one more time this year before holding them, said Federal Reserve Bank of Cleveland President Loretta Mester. This move "will depend on how the economy evolves relative to the outlook," Mester said, while adding that it shouldn't abruptly change the current outlook. Full Story: Bloomberg (10/2)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
