CRISIS COMMUNICATIONS

Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR

Also: Airbnb wants to help teachers make extra cash by hosting.

CRISIS COMMUNICATIONS

How Goodwill has battled viral misinformation for 15 years

Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation.

SOCIAL MEDIA

How to activate LinkedIn’s new Business Review feature

The addition to the Service Pages offering will add a new layer of third-party credibility.

WRITING & EDITING

3 tips for finding your executive's voice as a ghostwriter

Here's a helpful guide on writing for someone else's authentic  voice.

DAILY SCOOP

PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads

Also: Chipotle partners with CashApp to relaunch its customer rewards program.

PR INDUSTRY

4 ways comms can take the wheel on climate

PR pros are positioned to make informed and meaningful environmental gains.

RESEARCH SNAPSHOT

Pandemic decimates public trust in health care, report says

Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.

LEADERSHIP COMMUNICATIONS

How to spread purpose from the frontline to the CEO

During a recent TED Talk, purpose expert Ashley M. Grice explained how communicating authentic purpose requires buy-in from execs, managers and frontline employees.

LEADERSHIP COMMUNICATIONS

Why you must lead from the front in 2022

And how to be the leader your team needs.

STORYTELLING

4 tips for reengaging with audiences post-pandemic

After a traumatic couple of years, it’s time to reintroduce yourself from a place of compassion and care.

DAILY SCOOP

Applebee’s faces backlash from leaked exec email, Uber to partner with NYC cab companies and YouTube tops online destinations

Also: Mattress company Avocado opens wellness center store in Manhattan.

THE FRIDAY REPORTER

Revrocket’s Tim Hermes offers tips on finding your niche audience

The B2B media veteran offers insights from his storied career.

WINNING CAMPAIGNS

Bayer’s social media campaign reassures farmers over worries about supply chain disruption

The #StillFarming campaign sought to show support for American farmers and communities during the pandemic. It won in the ‘Crisis Management’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

RAGAN AWARDS

Announcing Ragan’s Workplace Wellness Awards winners

Congratulations to our impressive list of winners.