MiQ entered advanced talks with a single private equity firm. Sources hint at a valuation close to $1 billion. Additional coverage: - Introducing The Return, a podcast about how the advertising industry is making its way back to the office.
- Why Web3 and the metaverse shouldn't be conflated: A Q&A with Matthew Ball.
- TikTok's reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping. More in this Digiday+ Marketing Briefing.
- WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. Hear more from chief revenue officer Josh Stinchcomb and head of content Leslie Yazel in this episode of the Digiday Podcast.
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| | | | | Sources hint at a valuation close to $1 billion after MiQ identifies potential suitor. | | |
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howdy! | | | | | Subscribe: Apple Podcasts | Stitcher | Google Podcasts | Spotify Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work. In four episodes, The Return follows Atlanta-based advertising agency Fitzco as the company returns to the […] | | |
| | | | | Brands are investing in first-party data to keep consumer connections intact but may require partners to help in this effort. | | |
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howdy! | | | | | Ball is known as a metaverse thought leader, largely due to the influence of his self-published essays on the topic, which helped bring the concept to the forefront of the public consciousness in the years leading up to Zuckerberg’s announcement. | | |
| | | | | Brand perception is critical to how advertisers' messages are received, and marketers are increasingly including brand lift in their digital marketing tool kit. | | |
howdy! | | | | | TikTok’s reported halting of ecommerce expansion plans has marketers yet again questioning the future of livestream shopping. | | |
| Advertisement |  | | |
| | | | | The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. | | |
howdy! | | | | | WSJ’s new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. | | |
howdy! | | | | | As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms’ differences and point out the pros of their similarities. | | |
| | | | | WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. |
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