Minneapolis' influencer strategy; Change comms tips; Marketing trends to watch; Secrets for happy workers; and more

DAILY SCOOP

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.

RAGAN TRAINING TAKEAWAYS

3 tips for comms to handle constant change

Here’s how to help employees cope amid constant change. Insights courtesy of Diana Peltier, who’ll share more in our March 9 “New Change Communications Strategies for 2021” workshop.

MARKETING

3 marketing trends that will define 2021

After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.

THE WORKPLACE

10 tips to cultivate happier, healthier habits

Reduce your screen time, up your exercise, and find your ‘ice cream.’

RAGAN AWARDS

Don't miss next Friday's CSR & Diversity Awards entry deadline

Showcase your influential CSR, DE&I and ESG communications campaigns, initiatives and projects. The entry deadline is Friday, March 5.

DAILY SCOOP

Twitter to launch subscription service, Hasbro rebrands ‘Potato Head’ for gender inclusivity, and Andrew Cuomo seeks PR help

Also: An interactive map of ‘The Office’ to help ease WFH woes, Oreo racks up mentions after standing for transgender people, Best Buy lays off 5,000 employees, and more.

MEASUREMENT

What an 'interconnected' approach to PR looks like in 2021

To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’

MARKETING

How PR and affiliate marketing can work together

Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.

WRITING & EDITING

How to nourish, stretch and bolster your editing skills

Follow this insightful guidance to keep your mind sharp and your edits on point.

DAILY SCOOP

Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner

Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.

SOCIAL MEDIA

How 'Time' uses captivating visuals to make a splash on social media

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature.

SOCIAL MEDIA

By the numbers: Black History Month sees more mentions on social media

In data collected by Sprinklr, 2021 saw a big upswing in uses of Black History Month hashtags and messages than in 2020.

THE WORKPLACE

A guide to more inclusive mentoring

A leadership expert shares tips on sparking and sustaining a meaningful relationship with someone who doesn’t look like you.

SOCIAL MEDIA

5 ways to make your social media content sparkle in 2021

Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape?