Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents.

May 20, 2025

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents. Additional coverage: Pharma remains the last port in the storm for TV spending, but the sector's moving to digital channels. Horizon Media's president of global investment breaks down the state of play heading into this year's upfront market. Belgium's Court of Appeal's ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else. Amid uncertainty, Rivian's vp of marketing talks about long-term planning. From sister site, Glossy: Ulta Beauty is using store associates to make social media content as part of an ambassador program. The trend comes as some B2B marketers are banking on their own employees to create content for their brands. Other things to know about There's still time to save. Get 35% off an annual Digiday+ membership. Offer extended—ends May 30. In this survey-driven report, learn how marketers, retailers and agencies use contextual commerce on CTV and streaming as shoppable advertising gains traction. Sponsored by Warner Bros. Discovery. Within an end-to-end environment, AI can ingest real-time data across planning, activation, optimization and measurement. This kind of system-wide intelligence doesn’t just create efficiencies — it drives competitive advantage. Sponsored by Nexxen. Top Stories Ivy Liu Marketing on Platforms Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web Pundits believe Google’s antitrust remedies will produce a similar result; optimists eye opportunity for independents. howdy! Business of TV Pharma marketers weigh economy and chance of TV ad ban during upfronts season Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels. Advertisement Sponsored by Pathlabs Amid competition, long-term success requires agencies to stay ahead of the curve The rise in demand for digital media has prompted 68% of agencies to expand their offerings. As they scale, many seek hybrid solutions that strike a balance between in-house resources and outsourcing to maintain control and profits. howdy! Business of TV An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market. Sponsored by Channel Factory AI expands brand suitability from protection to positive alignment Suitability tools are moving beyond risk avoidance. New AI models help brands find content that amplifies messages and aligns with values using tone, sentiment and contextual signals. howdy! Privacy WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU? Belgium’s Court of Appeal’s ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else. Advertisement Sponsored by Adstra How composable identity powers business-to-person marketing for Dun & Bradstreet Dun & Bradstreet’s ability to execute B2P marketing relies on control, adaptability and seamless integration. By building its strategy around composable identity, Dun & Bradstreet can work directly within its own data infrastructure, avoiding inefficiencies. howdy! Navigating Economic Instability Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty Amid uncertainty, Rivian’s vp of marketing talks long-term planning. howdy! The Creator Economy Some B2B marketers are banking on their own employees to create content for their brands Some B2B marketers are banking on their own employees to create content for their brands. All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend