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Microsoft's Minecraft Earth mobile AR game could be the next Pokemon Go Microsoft unveiled a mobile AR version of its Minecraft video game: Minecraft Earth. And it's poised for widespread adoption.
Minecraft already has strong brand recognition, but AR adds a new layer of immersion. For example, consumers will be able to chop down fake trees in real-world environments like their backyard or local park.
And while it's currently limited to single player, Microsoft is working to create a shared environment where users can play together and have real-world meetups.
Minecraft Earth has all the ingredients to be the killer AR app the market's been lacking — and it could draw more users into the mobile AR ecosystem as a result.
Business Insider Intelligence's George Paul has the full story. |
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| | | With the end of GoT, HBO is losing a huge viewership driver that routinely boosted its subs — and just as the streaming landscape is heating up. Read More → |
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| | | Investec shuttered its robo platform, launched in a bid to disrupt fintechs at their own game, due to low client uptake. Read More → |
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| | | Google, by embracing third-party device makers, is building out a range of supported smart home devices that could offer consumers more choice than its rival Amazon. Read More → |
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| | | The US Commerce Departmenthas issued a 90-day "temporary general license" to allow some companies to continue working with Huawei. Read More → |
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| | | Target's success with same-day fulfillment may position it to succeed even as Amazon and Walmart pivot to one-day delivery, but it will need to lower its fulfillment costs. Read More → |
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| | | The life sciences arm of Google-parent company Alphabet inked a collaboration with six major US health systems to develop solutions to roadblocks that often arise during clinical research. Read More → |
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| | | For most merchants, the benefits of selling on Amazon will far outweigh the possibility of competition from the e-commerce giant's private labels. Read More → |
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| | | The company, dubbed "Libra," will provide fintech services and develop related hardware and software. Its areas of focus will include blockchain, payments, data analytics, and investing. Read More → |
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| | | Alibaba, an affiliate of Ant Financial, Tencent, parent company of WeChat Pay, and Japanese messaging app Line are among a group of five Japanese and Chinese tech companies developing a unified QR code payment system in Japan Read More → |
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| | | Apple announced that it's launching a new technology in its Safari browser called Privacy Preserving Ad Click Attribution (PPAC), meant to stop online ads from tracking internet users across the web. Read More → |
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| | | Business Insider Intelligence examines how insurtechs have begun addressing the gig economy, the kinds of policies they are offering, and how incumbents can tap the market themselves. We have opted to focus on three areas of insurance particularly relevant to the gig economy: vehicle insurance, home insurance, and equipment and liability insurance. While every consumer needs health insurance, there are already a number of insurtechs and incumbent insurers that offer policies for individuals. However, when it comes to insuring work equipment or other utilities for freelancers, it's much more difficult to find suitable coverage. As such, this is the gap in the market where we see the most opportunity to deploy new products. Learn More → |
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| | | While cash is the payment method of choice among consumers in these regions, shifting dynamics have opened up opportunities for digital payment adoption: A rise in smartphone penetration, increased internet access, and government fraud prevention efforts have all played a role in streamlining digital payments. This report identifies four emerging markets — India, China, Brazil, and Kenya — that represent a glimpse into what the future of banking and payments looks like in emerging markets. Each market is at the forefront of payments innovation in the developing world and represents a unique approach to the transition to the digital economy that can serve as a strategic example for other emerging markets looking to achieve the same goals. Learn More → |
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| | | Augmented reality's (AR's) ability to link our digital and physical worlds is transforming the way brands engage with consumers on social media. While the use of AR in social media is still in early stages, the immersive technology is already becoming impossible for brands to ignore. In the AR In Social Media Report, Business Insider Intelligence dives into the growing social media AR ecosystem; explores why brands should integrate AR into their ads and branded experiences; outlines how brands are benefiting from embracing this new, immersive form of content delivery; and probes what's ahead for the space. Learn More → |
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US consumers view Netflix original content even more favorably than last year. | | |
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A strategically sound way to drive value from a mobile shopping app may be to highlight physical stores. | | |
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The US fuels top fintech rounds in Q1 2019, while Germany challenges the UK for funding deals. | | |
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