Microsoft's hybrid remote workforce; leadership strengths that became weaknesses; Tech enables continuous listening; and more

DAILY SCOOP

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.

EXECUTIVE COMMUNICATION

7 ‘old-school’ workplace strengths that are now weaknesses

In the modern workplace, flexibility and a willingness to learn are the keys to the corner office. Would-be leaders and executives, take note.

EMPLOYEE ENGAGEMENT

How employee communications technologies are enabling ‘continuous listening’

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.

MARKETING

Dickies embraces ‘digital-first’ approach in global campaign

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.

DAILY SCOOP

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.

MARKETING

How PR can help shape marketing messages

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.

THE WORKPLACE

Study: Workplace rivalries offer many positives

Science holds that a bit of friendly competition at work can drive productivity. But how much is too much?

A DAY IN THE LIFE

Saxum’s Jeff Risley on using this crisis to your advantage

Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo.

PR INDUSTRY

7 truths about a career in communications

We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.

DAILY SCOOP

Etsy and Facebook remove ‘QAnon’ content, Ruby Tuesday files for bankruptcy, and Hotels.com offers the chance to ‘live under a rock’

Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.

THE WORKPLACE

13 remote work locales to try

Sick of toiling in your home office? Shake up your routine with these workday alternatives.

HOW WE DID IT

How data-driven storytelling can take you around the world

A measurement pro shares the story of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis.

MEDIA RELATIONS

What Tesla’s move to eliminate its PR department means for the industry

The electric car company may have closed its press shop, but the communications function remains vital.

DAILY SCOOP

Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars

Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.