Microsoft loses TikTok bid; Social media lessons from Visa Canada; Email and intranet rise during COVID; Crisis lessons from a #Coronabride; and more

DAILY SCOOP

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.

STORYTELLING

How Visa Canada is helping its community during COVID-19

The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.

RESEARCH

Survey: Email dominates; intranets get a rebirth

A new report reveals the most used channels, what employees want to hear about most right now, and much more.

COVID-19

3 crisis PR lessons from a #CoronaBride

Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.

RAGAN AWARDS

Announcing Ragan’s Employee Communications and Top Places to Work Awards

Showcase your best internal communications work—and amazing workplace—in the premier awards program for employee communications. Enter by Friday, Oct. 23.

SOCIAL MEDIA

How you should adapt your social media strategy during COVID-19

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.

EMPLOYEE ENGAGEMENT

How to track wellness initiatives’ ROI

Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.

A DAY IN THE LIFE

Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’

Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.

STORYTELLING

Back to school for brands: Get “in shape” with a message triangle

Your brand message can be boiled down into three clear elements with this handy geometric device.

MARKETING

13 smart, affordable ways to promote events

Start early, seek a strong news media hook, and give publishers plenty of lead time.

LEADERSHIP COMMUNICATIONS

How Hotwire’s CEO Heather Kernahan sees the future of PR

Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.

THE WORKPLACE

6 tips for communicating well(being)

Here’s how you must support the mental and emotional well-being of employees for effective communication.

RAGAN AWARDS

Announcing Ragan’s Employee Communications and Top Places to Work Awards

Showcase your best internal communications work—and amazing workplace—in the premier awards program for employee communications. Enter by Friday, Oct. 23.

DAILY SCOOP

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.